Add Disney Channel to the list of networks desperately trying to lure millennials to their programming. At first glance, it would seem the kids network—which is aimed at children age 6-14 and their families—has nothing to offer millennials, aside from programming for their kids, some of whom are now old enough to watch themselves. (Disney Channel launched nationally in 1983.) But the network has rolled out its broadcast and most millennial-targeted marketing campaign ever for tonight's premiere of Adventures in Babysitting, tapping into that audience's nostalgia for both the original film and Disney Channel Original Movies (DCOM). How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials
Replaying all 99 of the old DCOMs definitely plays to millennials, but that seemed more like a one-time bit rather than any sort of long-term strategy. Disney Channel's current lineup is the worst in recent memory, with nothing that appeals to anybody over about 12 years old; if they're attempting to appeal to young adults, they're doing a poor job of it. Heck, even throwing in some reruns of recent series like Phineas & Ferb and Gravity Falls would be more appealing than what they have now
