Latest: Hong Kong Disneyland Looks to Raise Ticket Prices

Discussion in 'Hong Kong Disneyland and Shanghai Disneyland' started by See Post, Mar 21, 2013.

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    Originally Posted By AutoPost

    This topic is for Discussion of <a href="http://www.LaughingPlace.com/Latest-ID-81745.asp" target="_blank"><b>Latest: Hong Kong Disneyland Looks to Raise Ticket Prices</b></a>
    <p>The Standard in Hong Kong reports Hong Kong Disneyland is currently conducting a review that will likely result in the park increasing tickets prices for the first time in two years - perhaps as much as 10%.</p>
     
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    Originally Posted By believe

    Current Cost is HK$399 = US$52
    Seniors get in for HK$100 ! = US$13.

    So HKDL is much cheaper than DL.

    Less rides, less cost...
     
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    Originally Posted By FerretAfros

    TDL is also much cheaper than the US parks (DLP is roughly the same). It's all a matter of what the market will bear; the Americans have proven in recent years that they're willing to pay a ton of money for a theme park, so Disney isn't going to stop them from doing it.
     
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    Originally Posted By SuperDry

    The announcement has been made:

    <a href="http://www.scmp.com/news/hong-kong/article/1199770/disneyland-tickets-rise-172-cent" target="_blank">http://www.scmp.com/news/hong-...172-cent</a>

    "The cost of visiting the theme park with an adult one-day ticket will rise HK$51, or 12.8 per cent, from HK$399 to HK$450 [US$57.84]. A child one-day ticket will also go up 12.3 per cent, from HK$285 to HK$320 [US$41].

    The greatest percentage increase is 17.2 per cent, from HK$499 to HK$585 [US$75] for an adult's two-day general admission ticket."

    Perhaps most interesting to me is another announcement made, which I had not previously seen:

    "In the coming few years, Hong Kong Disneyland will launch a new nighttime parade ..."
     
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    Originally Posted By FerretAfros

    Wow, those price increases are huge. I know that the American parks have been increasing prices twice a year recently, but I can't imagine it jumping over 10% that quickly.

    That's also exciting that they're considering a nighttime parade. I wouldn't be entirely opposed to them building several versions of it at the same time, and sending them to the other resorts. MSEP had 3 copies, and played simultaneously in DL, WDW, and TDL. Since that parade has long outlived its lifespan, it would be great to get a fresh replacement.
     
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    Originally Posted By SuperDry

    Er, TDL has MSEP Dreamlights, which is far superior to the regular MSEP and I don't think has outlived its lifespan. It appears to be going strong at TDL, and I think just got renewed for another 5 years. Watching it, it doesn't appear at all to be dated or old, which I will admit the regular MSEP does these days even if it is nostalgic. If they just brought Dreamlights to HKDL, it would be fine by me, especially considering that probably at least 90% of the guest population has never seen MSEP or Dreamlights.
     
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    Originally Posted By leemac

    << If they just brought Dreamlights to HKDL, it would be fine by me, especially considering that probably at least 90% of the guest population has never seen MSEP or Dreamlights.>>

    The current viewpoint is that transferring entertainment properties from TDR to HKDL is problematic - Japanese guests continue to be an important (and growing) demographic for HKDL and therefore switching product isn't attractive from a marketing perspective. There is also the usual internal issues relating to purchase price etc. (being that TDR is 100% OLC and HKITP is run at arms-length to WDP&R).

    There are some fun other nighttime concepts being considered and I'm hopeful we will see something new and unique.
     
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    Originally Posted By leemac

    <<Wow, those price increases are huge. I know that the American parks have been increasing prices twice a year recently, but I can't imagine it jumping over 10% that quickly.>>

    I'd have to have a dig around but I think the opening ticket price was HK$350. So I think that is a CAGR in the 3.6% range which is less than the rate of inflation in HK (which has been a little under 5% recently).

    This has been on the cards for ages. I am surprised to see such a big jump in the 2-day admission prices but presume that has becoming increasingly popular. There have been some HK resident offers recently for multi-day tickets (usually it is only valid for 2 days within 7 but they have often extended that out to months).
     
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    Originally Posted By leemac

    <<TDL is also much cheaper than the US parks (DLP is roughly the same). It's all a matter of what the market will bear>>

    Both Asian resorts also benefit from very low CM salary rates - their overall operating costs are much lower than their US counterparts.

    TDR annual passes are very high (the basic 2-park is about $850 and the individual ones are an eye-watering $1100 for a pair) and that helps to reduce the cost of the 1-4 day park passes. The AP community is large and important to OLC. I still think it is exceptional value considering the output of product but it is still very expensive compared to the regular day passes. Especially as there are few perks (unlike the excellent Magic Access scheme at HKDL that has some amazing perks).
     
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    Originally Posted By believe

    >>>>"The cost of visiting the theme park with an adult one-day ticket will rise HK$51, or 12.8 per cent, from HK$399 to HK$450 [US$57.84]. A child one-day ticket will also go up 12.3 per cent, from HK$285 to HK$320 [US$41].<<<<

    as a comparison DL is US$87 and US$81.
    Also no senior discount.

    Ocean Park is approx US$40 and US$20 and free for HK Seniors. Seniors are free because they can't ride 90% of the attractions! Neither can kids...
     
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    Originally Posted By Brad

    I have just started very early pre-planning for a US trip and I have to say, when taking into account discounts for "Length of Stay" tickets or whatever they're called now, the parks are WOEFULLY underpriced.

    Hell, they are in AMERICA, home of the capitalistic gauge. If the public are prepared to turn up in their unwashed masses, wallets open and credit cards at the ready, then Disney is cheating their shareholders by NOT charging more.


    Of course, my main motivation is that if you charge more, that means less Honey Boo Boos, Bubbas and Shaniquas making the place uglier for ME!
     
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    Originally Posted By FerretAfros

    I think that the US parks use the longer tickets to justify the high prices for the one and two days tickets. There are very few people who think a day at one park should cost $80+, but when you stay longer, it comes out to $50-60, which is a lot more reasonable for most people. The longer that guests are in WDW, the less likely they are to bring in their own food (a family might pack it in for a 2 day trip, but wouldn't do it on any days of a 6 day trip), so there is additional money to be had there. And given that WDW tries to control all guest spending (lodging, food, transportation, souvenirs, etc), I see no problem with them getting folks to stay there longer and keep spending money.

    My biggest complaint with the ticket structure at WDW is how complex it is. Even for someone like me who knows the resort well and have been several times, I have a tough time figuring out what ticket to buy (and an even tougher time figuring out who actually buys the "Water Parks Fun and More" option)
     
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    Originally Posted By HongKongDisneyLand

    It's in the local news that they need several billion HK$ to do another expansion.
     

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