Originally Posted By Admin This topic is for Discussion of: <a href="http://www.LaughingPlace.com/Blogs/FanBoy/View-136.asp" target="_blank">10/3/07 Why I Am Upset</a>
Originally Posted By magnet Well, remember that feeling. When you eventually become Disney's CEO or whatever you aspire to be, don't let them do it again.
Originally Posted By MPierce Unfotunately Disney Marketing seems much more interested in their campaigin promotions than the fans of Epcot. They realize the fans are hooked, so why cater to them. For some reason they feel compelled to prove that Year of a Million Dreams is the best thing since sliced bread. I don't hate these promotions, I'm just getting tired of them. Everything has it's place, and time. I think you are right FANBOY, October 1st should have belonged to Epcot, nothing else.
Originally Posted By FerretAfros I think it's interesting that they know that YOAMD failed. So instead of quietly letting it die out a the end of the year, they're stretching it on for another year. Most things that fail (Light Magic comes to mind here) are used for the minimum length required and then gotten rid of. I don't see how extending it will make it any better, as they have already established the lack of anything real with the promotion. Maybe if there was actually something to promote then it would do well...
Originally Posted By SuperDry <<< I got very upset [at] how Disney "announced" the extension of The Year of a Million Dreams on Good Morning America. Could they have not waited one day? Did they need to steal Epcot's spotlight? >>> <<< I think you are right FANBOY, October 1st should have belonged to Epcot, nothing else. >>> The thing is, Disney doesn't have a regular spot every day on Good Morning America. The 25th anniversary of Epcot has enough general public interest to devote some time on GMA. So, moving the announcement by a day would not have had the intended effect: it's not as if the announcement of the renewal of a corporate marketing campaign is national news. I can tell you exactly how this happened: once Disney got confirmation that they'd get airtime on Good Morning America (and who knows where else that day), the marketing department went into full gear to figure out exactly what message they wanted to deliver. This may be their one opportunity for a year to get this sort of free promotional airtime specifically for Parks & Resorts - what to say? The fact that the reason for it was Epcot's 25th is not really related to what the most important message they wanted to deliver. Consider from a marketing perspective what they're trying to accomplish with free PR: try to get viewers to consider visiting WDW sometime in the near future. YOAMD gives someone a forward-looking reason to do so, whereas the Epcot 25th Anniversary is just marking that particular day (and the target market of the GMA segment was sitting at home watching GMA, and not at WDW for the anniversary). I'm not saying that I agree with it or think that YOAMD is a good strategy, but I can clearly see how the GMA segment ended up as it did.
Originally Posted By FanBoy Disney has no trouble getting time on GMA. I am not saying Epcot should have gotten airtime. But GMA would have given them a slot another day. GMA is filled with Disney promotion, year round
Originally Posted By SuperDry <<< Disney has no trouble getting time on GMA. >>> Oops - I didn't realize until you wrote that to check which network GMA is on! Of course you're right. I would think my comments still apply to non-Disney venues that featured Epcot's 25th.
Originally Posted By Spirit of 74 I've said it on other threads, but it bears repeating here. EC's 25th was played down and YoaMD played up nationally because of an edict from Burbank and Jay Rasulo. Disney didn't want the 25th even acknowledged in any way. There isn't an 'event' unless Disney Marketing decides on it 12-18 months in advance and starts sending out feelers/invites to media. They don't want conflicting messages. And the only one they care about right now is 2YearsoaMD. Heck, some fansites didn't even consider the day worthy enough of coverage.
Originally Posted By TDLFAN >>Disney didn't want the 25th even acknowledged in any way.<< I assume these are the same folks who reduced TDS' glory to a mere "little side park to TDL, where japanese youth dresses funny" on one of the Travel Channel's DisCo. friendly 1-hr programs?
Originally Posted By TDLFAN >>Heck, some fansites didn't even consider the day worthy enough of coverage.<< That is what happens when you have fan sites operated by Non-Disney fans out there.
Originally Posted By Doobie If you're referring to this one, we were out of town during the event and that's the only reason it wasn't covered. Doobie.
Originally Posted By NikkiLOVESMickey ^^^^^Excuses, excuses! Just teasing Doobie. I for one am grateful for everything you and Rebekah post on the site. Since I'm an out-of-towner, as most of us are, there are so many things I would miss out on if it weren't for LP. Thanks for everything you do in putting this site together. I also appreciate the photo contributions of posters like TDLFAN and nbodyhome. Again, thanks for bringing the magic to those of us who don't have Disney in our backyard.
Originally Posted By TDLFAN Doobie, I don't think Spirit was refering to LP since Fanboy DID cover the event here.. And for the record, NO I wasn't refering to LP.
