Originally Posted By Darkbeer Here is the premise... You are driving in the Southern California area (This ad has been seen in LA, Orange and San Diego areas). You see the ad in the photo link below. Presuming you are not a "Disney Geek", but just a person that really doesn't know much about Disneyland except it is a nice amusement park in Anaheim (I used "amusement" on purpose, as the average person doesn't really know about theme parks vs amusement parks). What does that ad tell you? And remember, you only get a quick glance at the ad, since you are driving fast down a freeway (Well, you are hoping you are going fast, and not stuck in a traffic jam). <a href="http://darkbeer.smugmug.com/gallery/1138660/1/53058547/Large" target="_blank">http://darkbeer.smugmug.com/ga llery/1138660/1/53058547/Large</a>
Originally Posted By gadzuux What would I think? I'd think there's a new 'monsters inc' ride at disneyland. And no, I wouldn't be cynical enough to think that it's actually NOT at disneyland "proper", but instead over in DCA. It's no different than the TOT campaign - at least in my area. The billboards for that also said DISNEYLAND with (resort) in microtype below, and never mentioned DCA. It's trickery, but I understand why they do it. The public likes disneyland and is interested in what's new. They don't particularly care for DCA, and most have never been inside.
Originally Posted By trekkeruss I am going to guess here that you are fixating on the use of the word "ride," and/or that it says "Disneyland 50" in big letters, and you can barely see "Resort" tucked underneath. I think the ad tells me that there is a new ride. Period.
Originally Posted By alphabetmom If I saw this quickly will going down the freeway, I would think that it was a movie promo, probably wouldn't see the word ride.
Originally Posted By Daannzzz I would think there is a new Monster's Inc ride at Disneyland Park (not DCA) and then wonder where they managed to fit it in. Did they take out Pinnochio? Did they build a new building, or maybe even fit it into Adventureland some how.
Originally Posted By Park Hopper Personally I think I would have seen the giant Sully and maybe the slogan and assumed there was a new Monsters Inc. movie coming out. I don't think I would have even seen the Disneyland logo.
Originally Posted By Mickeymouseclub I think it is for children to associate MonsterRideDL.Please can we go now.Is it close to a different attraction to make me think Why go to Legoland lets go to DL? I wonder what the new bb for EE in Florida looks like.Darkbeer go to Florida...with your camera
Originally Posted By FerretAfros I don't think that it would matter, because when you get to the ticket booths, there are signs that say it is in DCA. Sure, people might not want to go there just for the new ride, but I would bet that most people would head over there long enough to at least get on it once or twice.
Originally Posted By Darkbeer Talking about misleading, here is a pin I bought at the park yesterday that is Monsters, Inc. themed.... <a href="http://darkbeer.smugmug.com/gallery/1138660/2/53320166/Large" target="_blank">http://darkbeer.smugmug.com/ga llery/1138660/2/53320166/Large</a>
Originally Posted By ploeb909 I would think it was a new ride at Disneyland. CA would probbly not enter my mind.
Originally Posted By Stacers76 ok I must be wacky because the first thing I thought was more along the lines of it being a "monster" roller coaster, not the location...OYE. I'm not a good disneygeek at all!
Originally Posted By Dabob2 Whenever WDW gets a new attraction, all the ads I see always just say "WDW." The Mission Space ads didn't mention EPCOT. I'd be surprised if EE ads mention DAK. I never considered that somehow "misleading." In fact, one of the Mission space ads showed people going on the ride, then finished with a shot of fireworks over the castle! (With the WDW logo superimposed). So would that make someone think that Mission space was a new TL ride? Much ado about nothing.
Originally Posted By gadzuux That pin is kind of flagrant though. Maybe they're just assuming the sale and that pixar will be be just another division of disney soon. But still, they don't say "walt disney's muppets".
Originally Posted By Hans Reinhardt "What does that ad tell you?" It tells me that there's a new Monster's Inc. attraction at Disneyland. I am going to go on a limb here and say that only Southern Californians make a distiction between DL and DCA. Everyone I know outside of LA/OC refers to Disneyland as the entire property rather than just the original park.
Originally Posted By Hans Reinhardt >That pin is kind of flagrant though.< I agree. I wouldn't object if it just said "Disney's".
Originally Posted By Roger55 Just to add a note about that pin... It came out probably 3-4 years ago and was first available at WDW. Does not have any relationship to the current Monsters ride at DCA. Wouldn't read too much into it. It is just a pin. Re: the real topic of this thread, I agree with Hans that very few non-Disney people make a distinction between DL and DCA. In fact, I have noticed most of my non-Disney friends just call the whole place DL, or even just Disney.
Originally Posted By 9oldmen >>Whenever WDW gets a new attraction, all the ads I see always just say "WDW." The Mission Space ads didn't mention EPCOT. I'd be surprised if EE ads mention DAK. I never considered that somehow "misleading." In fact, one of the Mission space ads showed people going on the ride, then finished with a shot of fireworks over the castle! (With the WDW logo superimposed). So would that make someone think that Mission space was a new TL ride? Much ado about nothing.<< Right, except that DCA has, what I think most of us can agree on, a "perception" problem which, while all of their other parks have their detractors, is a liitle more "pronounced" with DCA. We also know about Florida, and the higher percentage of out of town/state/country visitors who are already holding multi-day "park hoppers", and will be visiting all the parks anyway without additional payment. In other words, at WDW, the "resort" concept has been established a little better than it has in Anaheim. In Anaheim, the idea of the "Disneyland Resort" seems to be a concept being foisted on some people who still think of Disneyland Park as being just that. Of course, with a stronger second gate, this might have been different but, woulda, coulda, shoulda. But it seems that the new boss is NOT the same as the old boss, and things may be shaping up finally with the new management team. In the meantime, I can't really blame them for this billboard.
Originally Posted By SuperDry <<< I don't think that it would matter, because when you get to the ticket booths, there are signs that say it is in DCA. Sure, people might not want to go there just for the new ride, but I would bet that most people would head over there long enough to at least get on it once or twice. >>> And with the new pricing plan, they can do so for a $20 add-on to their single-day DL ticket. Last year's addition of ToT showed that even adding a big-iron E Ticket to DCA won't drive enough DCA ticket sales, but having a $20 add-on option for day trippers is a great idea. It might actually be a lot closer to the public's perceived value of DCA.
Originally Posted By Hans Reinhardt "In Anaheim, the idea of the "Disneyland Resort" seems to be a concept being foisted on some people who still think of Disneyland Park as being just that." I keep seeing these sorts of statements tossed about without any proof to support them. Granted WDW is the greater of the two resorts, however what evidence do we have to suggest that DLR hasn't been able to successfully capture a larger percentage of tourists since 2001? I'd be willing to bet that the ratio of tourists to locals today is significantly larger than it was ten years ago.
Originally Posted By 9oldmen >>I keep seeing these sorts of statements tossed about without any proof to support them. Granted WDW is the greater of the two resorts, however what evidence do we have to suggest that DLR hasn't been able to successfully capture a larger percentage of tourists since 2001? I'd be willing to bet that the ratio of tourists to locals today is significantly larger than it was ten years ago.<< But by saying "I'd be willing to bet", you're also not offering any evidence to support your point. My point was that I don't think the Florida parks have the perception problem that DCA does. They may not be everyones cup of tea, but I don't think any of them are having, or have ever had, the DEGREE of problems that DCA is having, and it's amazing that people here on boards like these keep denying that, even as the company itself seems to be acknowledging the problems.
