Disney parks to make huge announcement next week!

Originally Posted By blueharvest82

I just read that Disney has sent out invitations to all media groups inviting them to a press conference in New york City next week. Its says how they will be announcing something brand new with Disney parks. I don't think its a fifth theme park, but who knows, it could be anything.

 

Originally Posted By dshyates

I'll put my money on Shanghai.

 

Originally Posted By blueharvest82

that's what I am hearing, I think if it was at any of the existing properties, they would make the announcement there. There is a chance that we may here what the next celebration is on both coasts, that would be nice.

 

Originally Posted By dshyates

"There is a chance that we may here what the next celebration is on both coasts, that would be nice."

Really? I'd be much happier is they didn't have a high profile marketing campaign for a while.

 

Originally Posted By blueharvest82

<<Really? I'd be much happier is they didn't have a high profile marketing campaign for a while.>>

Well, you figure YOMD ends on 12/31/08 and the earlist they would start the next one would be 10/1/09, so that still 10 months with no celebration, and it would still be a short one. You figure the 40th celebration will start on 10/01/10.

 

Originally Posted By Mrs ElderP

I'm honestly confused, not *trying* to be a dork. If they end YOMD on 12/31/08 why can't the start "What will you celebrate?" on 1/1/09, especially as they have aparently been shooting commercials already?

I also don't know the Disney dates real well. Is 10/01/10 the 40th anniversary of WDW? Please excuse the ignorance.

 

Originally Posted By blueharvest82

I also don't know the Disney dates real well. Is 10/01/10 the 40th anniversary of WDW? Please excuse the ignorance.

Their 40th is 10/01/11, they always start a celebration about a year before and all the celebrations start on october 1st because the original opening date.

 

Originally Posted By dshyates

"and all the celebrations start on october 1st because the original opening date."

I believe that they start the promos on 10/1 because its the first day of their fiscal year.

 

Originally Posted By Hista98

usually they start birthday celebrations at the start of the year, so everyone can go. plus disney would celebrate it's 55 first I beleive the announcement is to begin what are you going to celebrate promo.

 

Originally Posted By FerretAfros

"...YOMD ends on 12/31/08 and the earlist they would start the next one would be 10/1/09..."

Well, that logic doesn't entirely work. The Happiest Celebration on Earth (DL's 50th) was an 18 month celebration that started at the beginning of May 2005 (5/5/05), and ended at the end of October 2006. At the beginning of October 2006, they launched YOAMD 1.0, so they actually had two completely different campaigns running at the same time. YOAMD was originally scheduled to run from October 2006 until the end of December 2007. However, after seeing how much of a failure YOAMD 1.0 was, they decided to amp up the ads, get better decorations, and give people more information, creating YOAMD 2.0, which is what we have now. So an accurate title for the current celebration we're having would really be "Two and a Quarter Years of Two and a Quarter Million Dreams" (or TAAQYOTAAQMD for short), but that just isn't very catchy.

As for next year's promotion, it's supposed to be announced at the "Miley Cyrus birthday party" they're holding in DL the first weekend of October. The theme is Magical Celebrations, with the slogan "What Will You Celebrate?". As much as I would also like a break from the promotions, the catchy words like "magic," "dreams," "wonder," "fantasy," and "amazement" just make these sorts of things too good to resist...not.

 

Originally Posted By leemac

<<I just read that Disney has sent out invitations to all media groups inviting them to a press conference in New york City next week. Its says how they will be announcing something brand new with Disney parks. I don't think its a fifth theme park, but who knows, it could be anything.>>

Sorry to disappoint but it is just the launch of the Magical Celebrations campaign for '09. WDP&R has preferred to launch new marketing campaigns in NYC of late - it is easier to get coverage there. Former marketing guru Michael Mendenhall was the driver behind the NYC shift for these events and it appears to be continuing under his successor.

 

Originally Posted By leobloom

Magical Celebrations??!?!?!?!?!! I can't wait!!!

Now how about fixing up MK with a new E-ticket?

Sad that Disney is so predictable.

 

Originally Posted By blueharvest82

very good leemac, I mentioned this in post #3

 

Originally Posted By leemac

Errrr...do I get a gold star then?

 

Originally Posted By blueharvest82

haha, a green star!

 

Originally Posted By davewasbaloo

>>>Now how about fixing up MK with a new E-ticket?<<<

I'd settle with just fixing the MK!

 

Originally Posted By blueharvest82

THIS JUST IN!!! apparently this has to do with a new 30-city tour disney is going to be doing with former college program members. The concept is to bring Disney across the country featuring a long car parade. Apparently Disney has been mailing letters to former CP's the last couple of months. Heres a list of the possible dates and locations;
West Coast Tour: Jan 19-Vancouver, Jan 21-Seattle, Jan 23-Portland, Jan 27-Sacramento, Feb 2-San Francisco, Feb 4-Frenso, Feb 9-Las Vegas, Feb 11-Salt Lake City, Feb 16-Denver, Feb 20-Phoenix
Central Tour Group: Sept 25-Minneapolis, Sept 29-Chicago, Oct 1-Milwaukee, Oct 3-Detroit, Oct 10-Pittburgh, Oct 8-Cincinnati, Oct 10-Indianapolis, Oct 14-Dallas, Oct 16-Houston, Oct 20-New Orleans
East Coast Tour: Sept 24-Toronto, Sept 29-Boston, Oct 1-Providence, Oct 3-New York, Oct 6-Hartford, Oct 8-Philadelphia, Oct 10-Baltimore, Oct 13- Washington DC, Oct 15-Charlotte, Oct 17-Atlanta.

Of course this is all rumor, we will find out next week.

 

Originally Posted By blueharvest82

And the point of this whole thing would be to lead up to their next celebration, and each locaton they would be giving tons of free goodies and disney trips and other contests.

 

Originally Posted By dshyates

Great. Disey bringing their "Magical Marketing Campaign" to a town near you.

I'm really beginning to dislike the way Disney does business.

 

Originally Posted By blueharvest82

This could be nothing at all, but if it slightly true, it's great their bringing the Disney magic to those who can't afford to visit a Disney park.