Originally Posted By TP2000 DisneyParksBlog has a new post about World of Color, but they've also subtly announced a name change for DCA. There's also a new park logo. It's no longer Disney's California Adventure, but is now called Disney California Adventure. They've dropped the apostrophe and the letter 's'. But obviously EVERYTHING else in the official Disney world still uses the old nomenclature of Disney's California Adventure, for now. So what does this mean for Disney's Animal Kingdom? And why the need to drop the well known "Disney's" tagline and nomenclature from the park all of a sudden? DisneyParks Blog post announcing the new name and logo. <a href="http://disneyparks.disney.go.com/blog/2010/05/first-look-new-%e2%80%98world-of-color%e2%80%99-tv-spot/" target="_blank">http://disneyparks.disney.go.c...tv-spot/</a>
Originally Posted By Dr Hans Reinhardt I'm hoping this is just a typo. That or Disney is purposely trying to confuse the hell out of people with the marketing of this park.
Originally Posted By Dr Hans Reinhardt I just watched the TV spot and the new logo is used there as well, so I guess it is deliberate. Nice ad, by the way.
Originally Posted By Roger55 The logo leave's off the "'s" so I don't think it is a typo. I think 99.99% won't notice the difference. It is a subtle change that only the serious Disney fans will notice. Even most Disney fans will not know the difference and continue to call it DCA.
Originally Posted By mickeymorris1234 It still is DCA just with no S. It just sounds strange to me, but that is because for years it is has been Disney's California Adventure. Disney California Adventure Park is just strange to me.
Originally Posted By mickeymorris1234 Disneyland.com doesn't reflect the change yet. I wonder when everything in the parks will be changed over. I also wonder why they are changing the logo now when there is still so much changing. Normally people change logos after massive change is done sorta like a cherry on the top kinda think.
Originally Posted By FerretAfros The voiceover in the little video calls says "the Disney California Adventure Park", which sounds even more awkward than anything else we've heard yet. There's no s, but it still doesn't sound like a real name for a park, it sounds like a working title for something still years away from opening. The new logo looks a little too cartoony for my taste, but I like how the emphasis is clearly on the "California" with the other words holding less weight. Still, the word "Disney" is getting bigger and bigger with every variation on the logo they do.
Originally Posted By FerretAfros Also, the title on the music says "Disney World of Color", so maybe it's just the hip and edgy thing to do these days...
Originally Posted By dshyates I guess dropping the 's is the new dropping of the g (Soarin', Screamin')
Originally Posted By Bob Paris 1 This seems a bit redundant if the rumours are true that in a couple of years the name will change COMPLETELY. Why bother going to ALL that fuss and expense NOW? OH and like somebody said, it will always just be "DCA".
Originally Posted By WorldDisney Raise your hand, has ANYONE ever said the full name out loud? EVER??? 99.9% of people call it DCA or California Adventure. I understand the subtle change is to imply California is now a theme the same way Fantasyland is now a theme and not really suppose to be an accurate/historical look of California as before (and really they havent done that since 2002 anyway), so I can understand it. The cartoony look of the new logo represents the cartoony direction the park has gone in. So at leasts it fits with what the park is really about these days. I use to be convinced they would change the name altogether, but now when I see what they are doing, I dont think they should. It just bothered me they havent devoted any attractions to the Cali theme, but I must admit they are making the lands REALLY stronger. I'm surprised how cool PP is turning out to be. Its starting to look like a real area with a specific time and place. That said, when its done, it will have SSS, MFW, WOC, TLM and TSMM, ALL toon related and none of it in the original DCA. So I think the name is fine now and the logo certainly fits in more with the fantasy like theme of Cali and not the historical/contemporary look the park was originally going for so thats fine.
Originally Posted By Mr X ***Raise your hand, has ANYONE ever said the full name out loud? EVER??? 99.9% of people call it DCA or California Adventure*** Bart Simpson did.
Originally Posted By WorldDisney LOL, yeah I remember a character on The West Wing said the full name once too. The one played by Rob Lowe. I remember it because it just sounded soooo forced when he said it lol. They obviously do it for legal reasons.
Originally Posted By Dr Hans Reinhardt "This seems a bit redundant if the rumours are true that in a couple of years the name will change COMPLETELY." To what? "The cartoony look of the new logo represents the cartoony direction the park has gone in. So at leasts it fits with what the park is really about these days." If you think the new DCA font looks familiar take a look at this: <a href="http://www.spotlight-online.de/files/spotlight/leadimages/Steamboat-willie-title2.jpg" target="_blank">http://www.spotlight-online.de...tle2.jpg</a>
Originally Posted By EPCOT Explorer The new logo looks like something for Toontown, and the new name is bad grammar. Great job, TDA...
Originally Posted By trekkeruss <<The new logo looks like something for Toontown>> I'm sure this is to distance itself from its former attempt at hip/cool, and also to reflect the park's new, more playful offerings.
Originally Posted By SuperDry <<< So what does this mean for Disney's Animal Kingdom? >>> I don't think much, as I don't think there's an implication that they are Disney Animals in the park. On the other hand, at DCA, the new storyline is that the park is about California as Walt found it when he arrived. Although, if that's what they're getting at with the name change, it seems a bit strange. Even if that's the new story of the park, they tend to not emphasize Walt Disney the man too much - he certainly didn't want that done in the parks when he was around. Although, in DCA's case, maybe it's a good idea. The story of "come visit a park that's about how California was when Walt first arrived" is probably more compelling to most people than "come visit a park that's a modern-day caricature of the state that it's in." As far as it now being officially called a "park," I think that's the trademark lawyers finally having won a battle. For the same reason that Disneyland is a "Park" and Downtown Disney is a "District," it's important that California Adventure be the trademarkable name of a specific Park, rather than a generic description of a type of thing, lest someone else be able to use the same name.
Originally Posted By Park Hopper How long ago was it that The Disney Channel dropped the “The” and became just Disney Channel? This sort of thing has been going on for a while. And if you think about it, it isn’t Disney’s Land, is it?
