Originally Posted By AutoPost This topic is for Discussion of: <a href="http://www.laughingplace.com/w/article/2013/11/07/social-media-all-stars-gather-at-disneyland-for-the-world-premiere-of-disneyside/" target="_blank"><b>11/7/13: Social Media All Stars Gather at Disneyland for the World Premiere of #DisneySide</b></a>
Originally Posted By DlandDug Hmmmm. That link isn't working for me. This one should: <a target="blank" rel="nofollow" href="http://www.laughingplace.com/w/articles/2013/11/07/social-media-all-stars-gather-at-disneyland-for-the-world-premiere-of-disneyside/">http://www.laughingplace.com/w...neyside/</a>
Originally Posted By Dr Hans Reinhardt From a corporate marketing perspective I like this promotion. It's brilliant. On the other hand I'm beginning to feel that with this one they've crossed the line into creepy exploitation. Not only is the park evolving into a giant immersive advertisement for all things Disney but now we're being lulled into personally promoting the brand by showing our "Disney side"? Nope.
Originally Posted By utahjosh I like the idea of calling that creative, silly, or fun part of us our "Disney Side."
Originally Posted By FerretAfros >>Not only is the park evolving into a giant immersive advertisement for all things Disney but now we're being lulled into personally promoting the brand by showing our "Disney side"? Nope.<< I agree with this. I really enjoy Disney's theme parks, but I don't like how the Disney brand has crept into every corner of them. I like even less that we're now expected to play the part and get involved in the charade. What I like about the parks is how great they are regardless (or often in spite of) any character tie-ins, not that they allow me to wear a certain outfit for a day. This campaign also has the same benefit of the Let the Memories Begin! one a few years back, where they can get a bunch of content from guests, and use it to make free/ultra-cheap and pretty effective advertising
