Originally Posted By Doobie This topic is for discussion of the March 29th review of Ice Age at: <a href="News-ID114380.asp" target="_blank">http://LaughingPlace.com/News-ID114380.asp</a>.
Originally Posted By elf91303 I have yet to see this one, but I am looking forward to it. It looks very funny. What I wonder is, I read somewhere when this movie was first announced, that 20th Fox had spent a bundle on merchandising for this movie. So where is it? The only things I have seen after two weeks since the movie opened are, the really bad toys from Burger King and some books about the story. Where is all the plush, and other stuff that was supposed to be out for this movie? Nothing at Target. Nothing at K-Mart. Nothing at Toys R Us. I wonder where is all is.
Originally Posted By electra elf, I have seen a lot of IA merchandise at Blockbuster video stores. You may wanna check there.
Originally Posted By realsurf OK....just got back from seeing Ice Age. Yes the computer animation is becoming incredible. Now, how about a story and some acting? I guess Ray Romano is real hot stuff in town now but he is so completely wrong for this character I've got to believe somebody owed someone. The worst voice casting I can think of. The story is as predictable as an Elvis movie and the "wink, wink" inside jokes that are suppost to win over the adult crowd are few and far between. Compared to Shrek (an A) I rate it a C-. If you just cut out the little rodent parts and put them together you have a really funny 6 minute film. The rest is just filler.
Originally Posted By tmonee11 <<<The only things I have seen after two weeks since the movie opened are, the really bad toys from Burger King and some books about the story. Where is all the plush, and other stuff that was supposed to be out for this movie? Nothing at Target. Nothing at K-Mart. Nothing at Toys R Us. I wonder where is all is.>>> This brings up an important point about Disneys masterful merchandising. Many seem to think that the Pixar/Disney relationship is mostly benefiting Disney. The merchandising is a huge aspect of revenue and long life of film and characters that needs to be thought of. Disneys huge chain of stores, theme park tie ins and stores, and relationships such as McDonalds make them impossible to beat merchandising wise. Retailers such as Toys R Us and Walmart will buy pre-buy stuff just because it is Disney, whereas a movie like Ice Age is more of a wait and see. I'm not saying no one can sell merchandise but Disney, I'm just saying nobody does it better....and that is something to think about if your name is Pixar and you are thinking about distributing movies on your own.
