Originally Posted By Admin This topic is for Discussion of <a href="http://www.LaughingPlace.com/Latest.asp?I1=ID&I2=2860" target="_blank">Latest: Toy Story Midway Mania! - that's the name </a>
Originally Posted By FerretAfros Interesting that this says that it will be called "Toy Story Midway Mania" in BOTH parks. I have no idea why they are going through all the trouble of an "official" name if they don't actually use it on the sign out front, but they really should get their act together. If both parks are using the same name, and they're sharing the marketing, why advertise the wrong name for both locations? That seems a little silly to me (but I also thought it was silly to use the right name for one coast and the wrong one for the other coast...at least they're consistant now!).
Originally Posted By DlandDug >>...I have no idea why they are going through all the trouble of an "official" name if they don't actually use it on the sign out front...<< I saw the sign tonight, and what it says is Toy Story Midway Mania. There are any number of reasons to publicize it as Toy Story Mania. I think it's a sound business decision. The full name is too much of a mouthfull. "Midway Mania" doesn't really say anything distinctive. Toy Story is a very recognizable name with positive associations. So Toy Story Mania it is for the publicists, and Toy Story Midway Mania on the attraction.
Originally Posted By jonvn It might just be two different departments using two different names, and no one at the top giving guidance.
Originally Posted By leemac One of the bigger issues is that marketing believe that folks won't understand the term "Midway" - however WDI were not going to budge on the name - and rightly so. They are midway games after all.
Originally Posted By jonvn Maybe the marketing people think that the public will think it's about the decisive battle in the pacific during WWII. And the goal of the game is to shoot down japanese planes and sink their aircraft carriers. Or maybe it's that the public will think it's about the USS Midway, where you go around on the ship and shoot at sights in San Diego. Or maybe they'll think it's about Midway Airport in Chicago, where the entire ride consists of gliding along on electric walkways. But, my guess is that the marketing department is concerned that the public will confuse this ride in DCA and DHS with the Midway Lanes Bowling Center in Mandan, ND. And they won't understand when they get on the ride that not only are they not bowling, they are not even in Mandan, let alone in any other part of North Dakota. I suspect this last issues has marketing in an absolute panic, and as people exit the ride, they'll be wanting to buy souvenirs of North Dakota and bowling balls, and there just won't be any. This represents dollars lost to the company and will make them look bad. I can understand their issue completely.
Originally Posted By jonvn Oh, by the way, Midway Lanes is a beautiful renovated and modernized family bowling center! If you haven't stopped out yet, do so. You will be impressed! Check with Sheila or Grant for any of your bowling needs! Remember: Midway Lanes has 4 party rooms, large billiard and game room. 52 bowling lanes, concessions, two lounges, one non-smoking. 8 pool tables, sports tv's throughout the facility, fully stocked pro shop with the latest in balls, bags, shoes and accessories. Midway has a great off-sale liquor store! Ft. Lincoln Gaming offers you pull tabs, bingo and blackjack! Midway Lanes Does It Right!! Check them out. If you are not bowling at Midway lanes, you should be!! I don't see how Disney can compete with this! Email me for the phone number today!
Originally Posted By Westsider The real question here is, why have they spent big bucks to renovate Midway Lanes so quickly? If Sheila and Grant hadn't cheaped out in the first place, they wouldn't have to renovate and modernize so soon. If that really is the reason why Midway Mania is having the word "midway" downplayed in marketing material, then I am reminded yet again at how truly idiotic Disney's marketing team can be. They truly have a low opinion of Mr. and Mrs. America, and that's not a good thing when they are trying to communicate with them.
Originally Posted By jonvn <a href="http://www.midwaylanes.com/" target="_blank">http://www.midwaylanes.com/</a>
