5/15/08 I Love Toy Story ??? (Rebekah's Blog)

Originally Posted By AutoPost

This topic is for Discussion of: <a href="http://www.LaughingPlace.com/Blogs/Rebekah/View-200.asp" target="_blank"><b>5/15/08 I Love Toy Story ??? (Rebekah's Blog)</b></a>

 

Originally Posted By Mrs ElderP

This is how we know we are Disney Geeks, we obsess over these things.

 

Originally Posted By The Goddess Mara

TSM, or TSMM for the genuinely obsessed, will do. Won't it?

 

Originally Posted By Doobie

I think either will do, just don't know which one it is. I can't think of another attraction where there was ever any doubt as to what it's official name was.

Doobie.

 

Originally Posted By Indigo

What I've heard is that Disney's marketing department decided Toy Story Midway Mania was too long, too confusing, to promote to the public. So for marketing purposes, the name is "Toy Story Mania". But the actual attraction is "Toy Story Midway Mania".

TSMM should be the name going forward once this initial marketing push is over since that's the name on the marquee.

 

Originally Posted By Doobie

I've heard that marketing story as well. But I think it's worth noting that the only merchandise that's come out so far also says "Toy Story Mania". So the thlot pickens.

Doobie.

 

Originally Posted By leemac

The belief was two-fold:

1) That many guests would not know what a midway was (probably a fair assessment for international tourists); and

2) That the term midway has either negative connatations (ie. it is carnival games that cost more for cheap prizes) or what discourage people to investigate further.

You will also notice that they play up the Toy Story element more in the marketing.

 

Originally Posted By leemac

<<2) That the term midway has either negative connatations (ie. it is carnival games that cost more for cheap prizes) or what discourage people to investigate further.
>>

or would discourage people to investigate further.

 

Originally Posted By Rebekah

Goddess Mara,

Nice thing about TSMM is that it would differentiate it from the new musical onboard the Wonder which could be abbreviated TSM (Toy Story the Musical)

=)

Rebekah.

 

Originally Posted By The Goddess Mara

I don't think a name will have any effect upon attendance at the attraction. It's going to be very crowded in Orlando every day. Not sure what kind of crowds it'll have in Anaheim--maybe it'll do a TOT and be a walk on.
So, we'll see if TSMM does a TOT in DCA.

 

Originally Posted By Britain

I never understood this "midway" problem before someone explained it to me on another site:

It's not that people don't know what a Midway is, it's that they might think Toy Story Midway Mania is just a midway -a little kiddie area with cheap booths, not a full-fledged attraction.

 

Originally Posted By Britain

and once you get to the actual attraction, saying "Midway" is fine, because it's obviously an attraction people are lining up for.

 

Originally Posted By Spirit of 74

I think the whole 'midway is a problem' line is basically just that ... a line ... marketing wanted to call this attraction Toy Story Mania on both coasts ... in DCA it made all the sense in the world to call it MIDWAY MANIA.

So you have an absurd situation where Disney itself needs to put out a press release just to explain an attraction's name ...

 

Originally Posted By bayrr326

My GF and I were at DHS on Saturday and rode it 3 times in 45 minutes. All I gotta say is if you can get there while the soft opening is going on ride it as much as possible because once they have the Grand Opening you are going to need a fast pass unless you want to wait and hour or so. Also, they already have a special grand opening t-shirt for sale at a cart next to the BAH. Sorry didn't take a picture.