Originally Posted By Doobie This topic is for discussion of the 4/20/2001 news item <b><a href="http://www2.marketwatch.com/news/story.asp?siteid=mktw&guid=%7B24C16F6C%2D57F2%2D4189%2D9FDD%2DA1EE435C2225%7D&" target="_blank">CBSMW: No gold rush for Ca. Adventure?</a></b> The April 19th <I>CBS MarketWatch</I> discusses attendance problems at Disney's California Adventure.
Originally Posted By magic19 Ouch, this article hurts. I know the merits of quoting a webmaster for attendance, etc. is debatable.....but beyond that, DCA is getting really beat up lately. I know folks in Guest Relations who say that the exit results for DCA keep coming down to the value equation........the park does not fare well when compared to its equally priced next door neighbor. Price adjustments for DCA are on the way, but that sure breaks the original strategy. Finally, "wrong answer" when Disneyland representatives say DCA can be priced the same as Disneyland because DCA is a full-day experience. That is an example of not thinking like your guests but thinking like a company financial analyst. Guests are telling Disney what to do, now lets watch and see if they do it.
Originally Posted By Doobie There's already a long discussion about this in another topic, so I'm going to close this one and link to it. <a href="http://laughingplace.com/default.asp?WCI=MsgBoard&WCE=T-7499-P-1" target="_blank">http://laughingplace.com/defau lt.asp?WCI=MsgBoard&WCE=T-7499-P-1</a>
