Originally Posted By alexbook I have no idea if this is legit, or meaningful, but I found it amusing: A new study in the Journal of Consumer Research showed that test subjects given subliminal glimpses of the Disney Channel logo were more honest than those exposed to E! Channel's logo. This was a follow-up to a study in which Apple's logo was found to stimulate more innovation than IBM's. <a href="http://www.sciencedaily.com/releases/2008/03/080328085918.htm" target="_blank">http://www.sciencedaily.com/re leases/2008/03/080328085918.htm</a>
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