Originally Posted By FerretAfros Has anybody heard what next year's Disney Parks ad campaign will be? The year-long themes tend to be announced around the fiscal new year, on October 1, but I've heard nothing this year. I would hope that this might mean that they would just let the parks speak for themselves, but I know that won't be the case. The current "Let the Memories Begin" campaign is ironically forgettable, and began late last year, after the volunteer campaign finished unexpectedly early. All signs point to them continuing this campaign for another year, but I really hope that isn't the case. If they must 'celebrate' something all the time, at least make it something that's somewhat memorable. The current campaign just doesn't fit that. Next year will be interesting for WDP&R, since DCA will be coming out of its big overhaul, and WDW will have relatively little to show. Other than the Art of Animation resort, I don't think they have any plans to open anything new of any marketable substance in calendar year 2012. That makes it really tough to do one of those generic one-size-fits-all ad campaigns that they've used in the past (though they managed to make it work for DL's 50th, when WDW got 4 new attractions 'as birthday gifts'). In the oh-so-unlikely event that there's no ad campaign next year, it will be the first time in over a decade that WDW hasn't been 'celebrating' something. Millenium Celebration: October 1999-December 2001 100 Years of Magic: January 2002-December 2002 Where Magic Lives: January 2003-April 2005 Happiest Celebration on Earth: May 2005-October 2006 Year (and then some) of One Million (and then some) Dreams: October 2006-December 2008 What Will You Celebrate?: January 2009-December 2009 Give a Day, Get a Disney Day: January 2010-March/December 2010 Let The Memories Begin: October 2010/January 2011-present Whatever it is, I really hope that it's not a continuation of the current run of schlock. Yah, it's fun to think that little Mindy could be in one of the photos that they project on the castle, but the overall effect of the ad campaign is pretty bland. Keep the show if you want, but please give us something fresh for the new year. Has anybody out there heard anything? The internet has been suspiciously quiet on this one...
Originally Posted By TP2000 Mindy??? Her name is Madison, or maybe Madisyn, and she's absolutely precious! And yeah, the Memories will keep beginning through 2012 too. I forgot where I read it, but the Memories campaign continues through '12. At least for WDW; it sounds like the DCA relaunch will be the big campaign for Disneyland Resort next year.
Originally Posted By dshyates So they ignored WDW's 40th Anniversary and are just sticking with the already tired "Let The Memories Begin" campaign. Just what I expected from the sleepwalking WDW management team.
Originally Posted By EPCOT Explorer Seems as though this is it. I'm fine with that, the LTMB is pretty unobtrusive in the parks. Not like YOAMD... ugh.
Originally Posted By HMButler79 "We Surrender. We just have Meet n Greets and Card Games. Universal and SW have real stuff"
Originally Posted By FerretAfros That's a bummer that they're keeping it going. I thought that the second year of The Year of One Million Dreams was done significantly better than the first, so maybe there's hope, but what I've seen of this push so far just seems tired and forgettable. I guess they can't do much worse (like YOAMD), so there's plenty of room for improvement next year.
Originally Posted By danyoung I like the Memories campaign much better than some of the others they've had. It really means nothing to me, but at least it doesn't impact the parks with false giveaways and the like.
