Share March 31, 2017 15:58 ET | Source: Ethan Allen photo-release Ethan Allen | Disney Ethan Allen | Disney Collection Launches on DisneyStore.com Ethan Allen DANBURY, Conn., March 31, 2017 (GLOBE NEWSWIRE) -- Ethan Allen Interiors, Inc. ("Ethan Allen") (NYSE:ETH) announced today that Ethan Allen has launched a curated selection of its Ethan Allen | Disney collection on DisneyStore.com, furthering the collaboration of the two iconic American brands. “Today we know that our marketing efforts have to be both digital and traditional,” says Ethan Allen’s Chairman, President and CEO, Farooq Kathwari. “We want to make sure consumers can experience our brand in a meaningful way, whether visiting any of our 200 Design Centers in North America and interacting with our design professionals or on our digital platform.” The Ethan Allen | Disney Collection, which combines Ethan Allen quality with the magic of Disney, was launched late last year and is being offered at special introductory prices. The collection can be purchased in Ethan Allen Design Centers across North America, at DisneyStore.com and at ethanallen.com/disney. While shopping the collection on DisneyStore.com and ethanallen.com/disney, shoppers can also interact with one of Ethan Allen’s 1,500 in-house design consultants via live chat. Help with colors, answers about products, and design ideas and inspiration are just a click away. Design services are always complimentary and products are shipped via Ethan Allen’s ‘white glove’ Premier In-Home delivery operations and UPS. The full selection of Ethan Allen I Disney products on DisneyStore.com can be found here: https://www.disneystore.com/ethan-allen/mn/1032510/?searchTerms=ethan%2520allen&isSearchRedirect=1 About Ethan Allen Ethan Allen Interiors Inc. (NYSE:ETH) is a leading interior design company and manufacturer and retailer of quality home furnishings. The company offers complimentary interior design service to its clients and sells a full range of furniture products and decorative accessories through ethanallen.com and a network of approximately 300 Design Centers in the United States and abroad. Ethan Allen owns and operates nine manufacturing facilities including six manufacturing plants and one sawmill in the United States plus one plant each in Mexico and Honduras. Approximately seventy percent of its furniture products are made in its North American plants. www.ethanallen.com. Follow Ethan Allen: Facebook, Pinterest, Twitter, Houzz, You Tube, Instagram, Google Plus
There are plenty of people who want a $1,500 chair, and plenty of people who want furniture covered in Mickey prints; I'm just not sure how much those two groups overlap. This strikes me as a strange line from a business perspective. Who is their target audience, exactly? About 15 years ago, Disney did a really nice looking line of high-end Art Deco-inspired furniture that was oh-so-loosely inspired by Walt's office. It was a lot of dark wood with chrome accents and curved corners. Similar to this line it was also a pretty high price point, but at least something that would be appropriate in a room for adults. I actually think that part of the problem with it was that the Disney connection was so loose that it just looked like any other line of furniture, so I don't think it sold terribly well, but at least the designs were appropriate for the audience who would theoretically be buying it
I think the market for stuff like this is the rooms of the Kardashian little kids like North West, and Penelope Disick. And now I have to go flog myself for knowing their names. Despite the price, this is children's furniture.
I agree that most of the stuff is designed for kids (though the bed can be ordered as twin, full, or queen, which suggests some anticipated interest from adults), but how many families really want to spend that kind of money on kids furniture? Yes, there are some notable examples of people with more money than brains (like the aforementioned Kardashians), but how many of those people are Disney fans? This just seems like it was created for a very narrow slice of the market, considering how widely it's been publicized
