HKDL streamlines ticket pricing

Discussion in 'Hong Kong Disneyland and Shanghai Disneyland' started by See Post, Feb 3, 2009.

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    See Post New Member

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    Originally Posted By Loomis

    Hong Kong Disneyland Resort today announced a unified Park Admission Ticket pricing structure. Effective February 9, 2009, HKDL will standardize ticket prices so guests will pay the same ticket price every day.

    <a href="http://news.hkdlsource.com/story/313" target="_blank">http://news.hkdlsource.com/story/313</a>
     
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    Originally Posted By SuperDry

    Digesting the details, the salient points seem to be:

    - "Standardize ticket price" means "we eliminated the non-peak-day discounts," raising all days to the previous price that applied only to peak days.

    - HK residents continue to get the off-peak discount for at least 6 months, but not int'l visitors.
     
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    Originally Posted By SuperDry

    BTW, I think the new ticketing system makes sense. If you break the guest population into 3 categories: locals, mainland Chinese, and other, you can come up with different pricing plans for each group, finding the "sweet spot" along the price elasticity curve for each, which may very well be different. The spokesperson alluded to the fact that for the "other" group of guests, price is not really an issue - it's time. I think this is probably true: if you're an int'l visitor to Hong Kong, you're either going to visit HKDL or not, and your decision is not based on whether or not it's a discount day.
     

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