Latest: Disney Officially Debuts MyMagic+ (NextGen) With an Announcement from Tom Staggs

Discussion in 'Walt Disney World News, Rumors and General Disc' started by See Post, Jan 6, 2013.

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    Originally Posted By AutoPost

    This topic is for Discussion of <a href="http://www.LaughingPlace.com/Latest-ID-81350.asp" target="_blank"><b>Latest: Disney Officially Debuts MyMagic+ (NextGen) With an Announcement from Tom Staggs</b></a>
    <p>Fans have been talking about Disney's NextGen for many months as it has slowly rolled out around Walt Disney World with various tests like interactive queues and FastPass+. Today, on the Official Disney Parks Blog, Parks and Resorts Chairman Tom Staggs for the first time officially announces MyMagic+ and some of what it entails.&nbsp;</p>
     
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    Originally Posted By Doobie

    There's also a New York Times article (<a href="http://www.nytimes.com/2013/01/07/business/media/at-disney-parks-a-bracelet-meant-to-build-loyalty-and-sales.html" target="_blank">http://www.nytimes.com/2013/01...les.html</a>) this morning with more interesting info including:

    * The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion

    * Before, the employee playing Cinderella could say hello only in a general way. Now — if parents opt in — hidden sensors will read MagicBand data, providing information needed for a personalized greeting: “Hi, Angie,” the character might say without prompting. “I understand it’s your birthday.”

    * A new Magic Kingdom ride called Under the Sea, for instance, features a robotic version of Scuttle the sea gull from “The Little Mermaid” that will be able to chitchat with MagicBand wearers.

    * Guests will not be forced to use the MagicBand system, and people who do try it will decide how much information to share. An online options menu, for instance, will offer various controls: Do you want park employees to know your name? Do you want Disney to send you special offers when you get home? What about during your stay?

    * What happens if your MagicBand is lost or stolen? Park employees will be trained to deactivate them or guests can use the My Disney Experience app, a Disney spokeswoman said. As a safety precaution, Disney will also require guests to enter a PIN when using the wristbands to make purchases of $50 or more. “The bands themselves will contain no personal identifiable information,” Mr. Staggs said.

    * Mr. Staggs said Disney’s board decided to move ahead with the technology upgrades in February 2011 only after identifying multiple ways in which the initiative could expand profits

    * Disney expects MagicBands to turn into a big business in and of themselves; the company plans to introduce collectible sets of MagicBand accessories and charms.

    * Prodding guests to do more advance planning, combined with the tracking of guests as they roam the parks, will help Disney manage its work force more efficiently. More advance planning will also help lock visitors into Disney once they arrive in Orlando, discouraging people, for instance, from making impromptu visits to Universal’s Wizarding World of Harry Potter.
     
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    Originally Posted By Kennesaw Tom

    I think the MagicBands will be a good thing. But, from what has been posted above, there is no way to determine if you have to be staying on property, and at a Disney resort, in order to get a MagicBand. Will the MagicBands be made available to all park guests? Will they be available to only guests staying on property, but those also staying at non-Disney hotels as well? What about guests staying at Shades of Green?

    I didn't read the entire article. But, there are still at lot of questions everyone has regarding NextGen and MagicBands in general. And, the Disney Company doesn't seem to be that forthcoming with the truth or specific information. It really gives guests and potential guests the inpression that Disney's management is making this up as they go.

    I would be very pleased if the MagicBands replaced FastPasses. It would significantly cutdown on the self induced paper trash and trash removal within WDW's parks.
     
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    Originally Posted By Doobie

    Ultimately, as best as I can tell from all I've heard, the Magic Bands will be available to everyone (including Annual Passholders and Cast Members). The early tests will of course be for WDW property guests. But the plan is for everyone to have access to them.
     
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    Originally Posted By HokieSkipper

    Everyone will have access to them, but everyone will not get the same treatment.

    Onsite guests get priority for booking FP+, dining, fireworks, etc.

    APs will get 20 FP+ per quarter.
     
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    Originally Posted By magic0214

    The Magicband thing alone sounds very interesting. At first glance, my problem was the Passholder aspect, especially since you only recieve a certain amount of Fastpasses per quarter, but I use probably only 10 each quarter anyway...so it's not that bad.

    I love the personalized aspect of this. Will really be fun when it comes time for 1st visit kids to have the characters know their name.
     
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    Originally Posted By HokieSkipper

    I'm not a fan of what this could do to my trips. As a once, maybe 2 times a year visitor to WDW/DL, I don't want to have to plan out my entire trip months in advance.

    If regular fastpass sticks around and isn't vastly affected by this, I can deal with it.
     
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    Originally Posted By HokieSkipper

    And even then, the planning aspects are a minor annoyance compared to the insane price point spent on this. There could be a Cars Land sized project in each of the WDW parks for this price.
     
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    Originally Posted By Mickeymouseclub

    After reading this my first thought was
    WOW Harry Potter must be really fantastic if Disney needs to spend a billion dollars to expel the wizarding powers of HP.
    Then I started thinking about all the ways I could spend a billion Disney Dollars.
     
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    Originally Posted By Kennesaw Tom

    I think there will be aspects of NextGen that I will find useful. Other aspects will not appeal to me at all.

    That being said... there is no way I would charge any purchases to a wristband. Also, under, been there done that crew, you still have to show an ID when purchasing alcohol. I would just assume use a credit card and ID rather than a wristband for alcohol puschases.
     
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    Originally Posted By mousegeezer

    It sounds pretty cool on the surface. Kids will love being greeted personally. But, they will know where you are and where you have been. I don't want the bathroom toilets saying, "You again. Perhaps you need to see a urologist." And how long will it be before identity thieves will be in the parks scanning your information? Thanks Big Mickey. But, I will pass on this one.
     
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    Originally Posted By CuriousConstance

    "* A new Magic Kingdom ride called Under the Sea, for instance, features a robotic version of Scuttle the sea gull from “The Little Mermaid” that will be able to chitchat with MagicBand wearers."

    I hope it it doesn't go something like this...

    "Hello there...*pause, obvious robotic voice change* Evan."

    How are you today.....*pause, obvious robotic voice change* Evan?"

    Are you having a magical day.....*pause, obvious robotic voice change* Evan?"
     
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    Originally Posted By Mickeymouseclub

    Gosh i just had visions of Santa in his sleigh "talking" to children in the crowds on Main Street...and then I remember a little girl standing in front of the tv , faithfully , every day to wait for Romper Room:

    Magic Mirror tell me today Have all my friends been good at play?

    And then the roll call and I was never Good apparently.
    But i sure did Believe
    Oh well they didn't force me to wear a wristband...
     
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    Originally Posted By FerretAfros

    Constance, your idea of Scuttle sounds just like the E.T. ride at Universal. He greets all of the guests in the finale, but it is one of the worst robot voices ever. I think that Disney's AA in question is actually in the queue (he's at the very beginning of the ride in DCA, but near the end of the queue in MK); I don't think it will occur throughout the ride.

    >>I don't want the bathroom toilets saying, "You again. Perhaps you need to see a urologist."<<

    Hahahaha! Sadly, I could totally see this happening. And knowing how I operate in the parks, I would certainly get that recommendation!

    >>And how long will it be before identity thieves will be in the parks scanning your information?<<

    Disney says that they'll be encrypting all of the wristbands, and referencing them to a database, so they won't have any real information (other than a random identifying number) that other guests can 'steal'. Given how complicated it is for them to retrieve your hotel reservation, even with the confirmation number, I'm not too terribly concerned about other people stealing my information. Plus, RFIDs don't transmit nearly as far as people thing; most need to be within an inch or two of the scanner to get picked up. Yes, there are times when crowds are that tight in the parks, but they are few and far between (even during the fireworks and Fantasmic!)
     

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