Originally Posted By AutoPost This topic is for Discussion of <a href="http://www.LaughingPlace.com/Latest-ID-78005.asp" target="_blank"><b>Latest: Euro Disney SCA and Hertz Sign a New Five-Year Deal</b></a> <p>BreakingTravelNews.com writes Euro Disney SCA and Hertz have signed a new five-year official partnership agreement for Europe, the Middle East and Africa.</p>
Originally Posted By Bolna That sounds like good news: if the sponsorship for the Main Street Vehicles continues they will need to keep them on the street for at least some time! Also interesting: the bit about Hertz helping marketing Cars 2 in Europe. Will have to look out for that in July!
Originally Posted By dagobert That's indeed good news. The Main Street vehicles add a lot to the atmosphere on Main Street. Hopefully we will see the cars more often. Now please remove the stupid Characters Train from Main Street. Here's the link to the ED SCA news release: <a href="http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/uk-2011-06-09-hertz-partnership-agreement-extension.pdf" target="_blank">http://corporate.disneylandpar...sion.pdf</a>
Originally Posted By dagobert Talking about sponsors, why isn't Disney trying to get corporations to sponsor new rides? When DLRP opened nearly all of the Discoveryland attractions were sponsored by various corporations. Now only Kodak and Oranfe/SonyEricsson remain as attraction sponsors. The other official sponsors mostly support restaurants and supply Disney with catering products, like beverages, food, ice cream, coffee or cereals. For example at TDR nearly all attractions have a corporate sponsor.
Originally Posted By Bolna Good, the topic has made it over here! It first ended up in the Tokyo Disneyland section and I was afraid of being accused of spamming the wrong resort! I really like that Hertz is the sponsor, they impressed me with fantastic customer service on a trip through New England in 2008 when we ended up driving 5 different cars within a fortnight... <<Now please remove the stupid Characters Train from Main Street.>> I really liked it for the 15th. I am not a parade person and that was just the right length of parade for my attention span. ;-) But I could not beleive it when I read about it coming back again and again! I was very lucky in March that we were there in the weeks between festivals, so no character train or hub show. Made the park much more manageable. And they had a mini parade with the cars along main street which was so short that it was just a cute diversion.
Originally Posted By Bolna <<Talking about sponsors, why isn't Disney trying to get corporations to sponsor new rides?>> Actually, I am not too keen on sponsors in general, I find it a bit annoying it be subjected to advertising in a theme park. However, if it fits the theme, I can live with it much better, for example the old fashioned Hertz adds along Main Street. I understand that it makes sense from a business point of view, though. I wonder whether the rather run down appearance of the resort would not deter potential sponsors. Interesting also that a European company like Siemens goes ahead to sponsor one of the main attractions in Florida instead of something in Europe...
Originally Posted By dagobert >>Interesting also that a European company like Siemens goes ahead to sponsor one of the main attractions in Florida instead of something in Europe... << I'm sure you are talking about Spaceship Earth. Didn't Siemens tkae over the US lightbulb manufacturer Sylvania which sponsored the ride before? I think that's the reason why Siemens sponsors Spaceship Earth. By the way, Opel sponsored DLRP for a few years. Then Ford followed and now they have no car supplier. A huge German company would be a perfect sponsor, because that would force Disney to promote the parks in the DACH market (Germany, Austria, Switzerland) as well.
Originally Posted By exp_627 >>A huge German company would be a perfect sponsor, because that would force Disney to promote the parks in the DACH market (Germany, Austria, Switzerland) as well.<< Not necessarily. Opel is the perfect example.
Originally Posted By dagobert >>Not necessarily. Opel is the perfect example.<< I think you are right. At least Ford promoted Disneyland Paris in Austria when the company sponsored the resort. They advertised the parks in their consumer magazines.
Originally Posted By Bolna exp_627 is right, there really wasn't much presence of Opel's sponsorship in Germany. However, I always felt that this deal might have had it's root in the general GM-Disney relationship since Opel just is a subsidiary of GM. Also, I was rather surprised that a brand which is not known in the second biggest market for DLP (Opel is Vauxhall in the UK) was a sponsor. I don't think that Sylvania sponsored SSE before Siemens, perhaps one of the Epcot experts can help us out with that???
Originally Posted By dagobert Bolna, it seems you are right. According to Wikipedia Sylavania sponsored the parades: "The company is title sponsor of the Sylvania 300 NASCAR race, as well as the sponsor of It's a Small World at Disneyland and the long-running Disney's Electrical Parade at Disney's California Adventure and the IllumiNations: Reflections of Earth at Epcot in the Walt Disney World Resort." <a href="http://en.wikipedia.org/wiki/Osram_Sylvania" target="_blank">http://en.wikipedia.org/wiki/O...Sylvania</a>
Originally Posted By Bolna Ok, sponsoring the Electrical Parade makes a lot of sense for a company selling light bulbs - Sylvania is Osram here in Europe. And I think you might have gotten the idea because after Illuminations they write Sylvania and Siemens on SSE with the laser if I remember correctly.
