Originally Posted By CuriouserConstance <a href="http://disneyparks.disney.go.com/blog/2011/02/a-new-look-for-disney-california-adventure-merchandise/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+DisneyParks+%28Disney+Parks+Blog%29" target="_blank">http://disneyparks.disney.go.c...+Blog%29</a>
Originally Posted By skinnerbox If they had put their minds to it, I'm sure they could have squeezed in another Mickey in that logo.
Originally Posted By Jim in Merced CA Maybe it's a logo specifically for 'Paradise Pier.' ?? I find it odd that Toy Story Midway Mania has such a focused placement -- I'm a fan of more stylized logos myself.
Originally Posted By ni_teach Jim in Merced CA said: I find it odd that Toy Story Midway Mania has such a focused placement I'm not shocked by that TSMM is the number one family hit of the DCA. On exit polls people talk about it as much as WOC.
Originally Posted By SuperDry From the blog post, <<< I like to think of it as magic, action and fun, all rolled into one. >>> Action and fun, I can see. They are clearly depicted in the scene. Magic? That sounds like one of those Disney overloaded words that the marketing department made them put in. <<< I find it odd that Toy Story Midway Mania has such a focused placement -- >>> What was that in the other thread, someone was talking about the double edge of Pixar/Lasseter and how those things now tend to be over-emphasized at DCA? Notice how the Toy Story is dead center in the middle, and how it's the only text on the shirt that's clearly recognizable (not just the words, but the font/colors) from somewhere else?
Originally Posted By SuperDry <<< That's the merchandise logo for Paradise Pier. >>> You're right in pointing out it's the merchandise logo, and not the general-purpose park logo. That is, it's unlikely to be seen in commercials, promotional materials, and so on. But the blog post from the Disney merchandise person did identify it several times as the "new Disney California Adventure merchandise logo" and not one just for Paradise Pier.
Originally Posted By SafariRob I like it a lot...but definitely PP-centric. Maybe there will be several similar logos focused on other lands.
Originally Posted By SafariRob Wow. I should have proofread that before posting. I can hear the jokes now. Paradise Pier-centric is what I meant to say.
