Originally Posted By maddenmj In Sunday's Chicago Trib there was a brief article about a new program called "The Year of a Million Dreams". In it they state that starting in January families visiting the park will be chosen at random to stay in Cinderella's castle in Disney's first ever castle suite. Does anyone have additional info on the program and what the suite may be like?
Originally Posted By FerretAfros That's pertty much all that has been released. It seems that the marketing people decided at the last minute that they needed something to keep the momentum of the 50th (at least the DL momentum) rolling, so they came up with this campaign. There will be people who wander around the parks, and using a highly random, yet painfully clear, location to distribute prizes. These prizes will range from free food and drinks (I'm not sure if that is still around or if it got ditched) to pins and lanyards to "golden" fastpasses to the castle stay. The "golden" FP is supposed to enable the user to gain front of the line access to any FP attraction. Depending on how many are given out, this could really mess up the already messy system. Hopefully people who have a clearer understanding of what this promotion is (if the marketing people even have a clearer understanding of it) can come along and fill in some more holes for you, but that is pretty much the way I understand it right now.
Originally Posted By TDLFAN I don't think even management has a clue about that suite or how to pull it off correctly at this point in time....
Originally Posted By Skylardad It seems that CMs are starting to randomly award guests was some of the "free churro" slips. While at the MK this past weekend, my brother-in-law was joking with a cast member that he would do a cartwheel for an ice cream. The CM took him up on the offer and one cartwheel got him a ticket for 2 ice cream sandwiches. While amusing as it was they should save the coupons for random acts of common sense around the parks - like being able to throw your garbage in a trash recepticle.
Originally Posted By TDLFAN You would think that it would have been easier to produce a brand new parade or anniversary show to celebrate the MK's 35th anniversary, instead of all of the logistic problems they are now encountering, trying to produce a marketing effort they didn't plan for before it got announced...
Originally Posted By gaston lives I'm sure it was planned at least a bit before being announced. They're still working out the kinks, but I highly doubt that Disney would put out a press release without having a plan in place.
Originally Posted By TDLFAN A plan does not mean they were ready to pursue this or how to execute it. Personally I feel this idea was rushed to capitalize on something in regards to the end of the Happiest Celebration. Furthermore, the Disney Decade fiasco back in 1990 is further an example of how Disney jumps into things without really getting much done to execute it.
Originally Posted By gaston lives You'd be surprised how much business is done like that. Not enough planning, but just enough to get the job done. It may not be right, but in their eyes it's better than nothing.
