Originally Posted By mrkthompsn Here are the 7 principles of Steve Jobs: "Principle One: Do what you love. Steve Jobs once told a group of employees, “People with passion can change the world for the better.” Jobs has followed his heart his entire life and that passion, he says, has made all the difference. It’s very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward. Principle Two: Put a dent in the universe. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California. He knew immediately that the technology would make computers appealing to “everyday people.” That technology eventually became The Macintosh, which changed everything about the way we interact with computers. Xerox scientists didn’t realize its potential because their “vision” was limited to making new copiers. Two people can see the exactly the same thing, but perceive it differently based on their vision. Principle Three: Kick start your brain. Steve Jobs once said “Creativity is connecting things.” Connecting things means seeking inspiration from other industries. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, a food processor at Macy’s, or The Four Seasons hotel chain. Jobs doesn’t “steal” ideas as much as he uses ideas from other industries to inspire his own creativity. Principle Four: Sell dreams, not products. To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. Principle Five: Say no to 1,000 things. Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.” He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak. Principle Six: Create insanely great experiences. The Apple store has become the world’s best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. Why? Because Apple is not in the business of moving boxes; they are in the business of enriching lives. Big difference. Principle Seven: Master the message. Steve Jobs is the world’s greatest corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Simply put, innovation is a new way of doing things that results in positive change. Innovation is attainable by anyone at any organization, regardless of title or position. Make innovation a part of your brands’ DNA by thinking differently about your business challenges." How do these principles apply (or not apply) to Disney theme parks. Or ought they apply? Discuss...
Originally Posted By Longhorn12 I know his secret step 8 is almost always used in the theme parks... Principle Eight: Make a mediocre product, then market and overhype it till no one knows any competitor exists.
Originally Posted By EPCOT Explorer And Disney does none of this, as of late. If it "works" for the time being, it gets done. They have no forward thinking steps.
Originally Posted By SpokkerJones His principles remind me of worthless vision statements that corporations are so fond of. "Xerox scientists didn’t realize its potential because their “vision” was limited to making new copiers." I'm sure Xerox has seven principles about fulfilling the dreams of those who need to make copies.
Originally Posted By Kar2oonMan >>I'm sure Xerox has seven principles about fulfilling the dreams of those who need to make copies.<< It's really just one principle duplicated six times.
Originally Posted By mrkthompsn I could see that Steve got some of his inspiration from Walt himself... even his style of presentation.
Originally Posted By EPCOT Explorer Of course. He has great pride and showmanship. A shame that Disney no lacks those things...
Originally Posted By mapleservo Wasn't Jobs providing serious feedback on the Disney Stores? I seem to remember something about Disney building a test store on...uh campus and running it in test mode for a year, at his suggestion. Anything ever come of that? The Disney Stores in Canada seem to be getting worse.
Originally Posted By mrkthompsn Steve Jobs-esque Walt Disney... <a href="http://www.youtube.com/watch?v=a0EfExy-68A" target="_blank">http://www.youtube.com/watch?v...fExy-68A</a> (or actually the other way around)
Originally Posted By Jim in Merced CA That movie with Walt Disney pitching the EPCOT concept is one of my favorites. You can see how excited he is explaining it all. Sad to realize that within 12 months of this movie, he'd be gone.
