Originally Posted By mawnck Disney's Japanese marketeers made it. <a href="http://www.youtube.com/watch?v=gViLn6HjmW8" target="_blank">http://www.youtube.com/watch?v...Ln6HjmW8</a>
Originally Posted By plpeters70 It's amazing how different the tone is in that trailer - makes it look like a completely different film! If this movie flops here I'm seriously gonna blame Disney's idiot Marketeers for trying to sell this movie in America like it was another Shrek!
Originally Posted By leemac ^^ Lasseter endorsed the campaign allegedly: <a href="http://www.nytimes.com/2010/11/21/movies/21tangled.html?_r=1&hpw" target="_blank">http://www.nytimes.com/2010/11..._r=1&hpw</a>
Originally Posted By mawnck Interesting, though, that the Japanese trailer is off base as well. It makes it look a lot more serious-dramatic than it really is. If that trailer is all the Japanese know about Tangled, then they're in for a surprise too. Take this trailer and the US trailer, throw in some Alan Menkin music, stir briskly, and you have a good idea of the "real" Tangled.
Originally Posted By leemac <<Interesting, though, that the Japanese trailer is off base as well.>> If there is any Disney marketing group that truly understands its audience it is the folks in Japan. Their marketing has always been exceptional - particularly the non-Pixar product.
Originally Posted By Witches of Morva ORDDU: After having read the article and Mr. Lasseter's comments, it appears that he is ashamed of fairy tales unless they can be modernized. That is NOT what some of us want from a Disney fairy tale. What's the point of making an ancient tale into a modern story with modern attitudes when you already have so many contemporary stories to work with? Just stick to the contemporary stories and stop butchering the fairytales and trying to ruin them with all these modern stereotypes that have no business being associated with the old fashioned stories in the first place.
Originally Posted By Witches of Morva ORDDU: Over on the Mice Chat web-footed site, someone put up an article which claimed that Rapunzel would be the last classic fairy tale to be done in the foreseeable future by Disney. This article seems to echo another article we had read several months ago when it was announced that work on the Snow Queen was coming to a halt. Disney seems to believe that the movie going public isn't interested in seeing movies about fairy tales any more. ORWEN: They also mentioned how Disney had been considering making a movie out of Jack and the Beanstalk, too, but that idea has been put to rest, too. ORDDU: I don't think the movie going public is really opposed to having fairy tales made into movies any longer. It's that those in charge of Disney movies don't know how to relate to anything truly beautiful or ancient. They only feel comfortable when trying to promote the 'hip and edgy' or the abstract. They seem to consider anything of an ancient nature to be 'too risky' or 'corny'. ORWEN: But didn't Uncle Walt once say he liked corn? I know I do. ORDDU: The current Disney company has lost its way on so many levels. Whether it's with their movies or their choices regarding the theme parks. My sisters and I believe it's time for Bob Iger and John Lasseter to pack their bags and leave. Classic Fairy tales are the corner stone of the Disney magic and if neither one of them understands this or can relate to it, they have no business being at Disney.
Originally Posted By SuperDry <<< Interesting, though, that the Japanese trailer is off base as well. It makes it look a lot more serious-dramatic than it really is. >>> Many movies are like that. I'm sure it's its own very specialized science as to when and how to give a different impression in the trailer than in the movie itself. For example, for musicals, they almost NEVER will reveal that the movie is actually a musical in the trailer, because this tends to turn off audiences (even if they like it once they see it). They'll show scenes from the movie, and have lots of singing and song in the trailer, but never show the characters singing directly. <<< If that trailer is all the Japanese know about Tangled ...>>> ... then they'll really be confused! At least according to that trailer, they've decided to release it in Japan under the title "Rapunzel". I guess Disney determined that the positives in having a recognized name (or at least having the movie's name match the princess) outweighed any negative connotation that people have with the name, while for the US market, the opposite determination was made.
Originally Posted By Mickeymouseclub This weekend plasma screens have been erected and sprouted thruout our local mall. They look very expensive and are about the size of a very large tall door. And guess what is being displayed over and over again...Tangled coming soon to a theatre. They are really nice quality and people can not help but stop to look at the screen. It is as if they grew out of the concrete floor overnight.
Originally Posted By ExpDave The Japanese trailer may not show as much humor, but I am SO much more interested in seeing the movie now. From the American Trailers I really wasn't interested at all.
Originally Posted By Christi22222 I agree, ExpDave. I didn't get any feeling of depth from the American trailer. Nothing interested me to see more. But the Japanese trailer got me invested. What happens to Rapunzel? What's with the enchanted hair? Who is the bad chick? I don't even know the story of Rapunzel, but I saw the American trailer and just said, eh, it's Rapunzel. No further connection at all.
