Originally Posted By Darkbeer Here are a few stills of the new commercial... <a href="http://darkbeer.smugmug.com/gallery/5003333_bqo6i" target="_blank">http://darkbeer.smugmug.com/ga...33_bqo6i</a> It starts with some of the Toy Story character going down Main Street at Disneyland. Then they sneak into the attraction, through they digitally changed the attraction sign to say "Toy Story Mania!" The characters play the game. And then it ends with the plug to go see "Toy Story Mania!" at the Disneyland Resort. Not one mention of DCA at all, and the only "visual" of an area is Disneyland. Why is Disney marketing the ride in this manner???
Originally Posted By PetesDraggin That Mania! sign is ridiculous. Why would they do that? The whole naming mystery is really stupid.
Originally Posted By ni_teach I have to agree that they should have said "Disney's California adventure part of the Disneyland Resort."
Originally Posted By WilliamK99 Didn't we have this conversation a couple years back when Monster's Inc opened? My question for all you in So. Cal is, what do the signs say as you enter the main area between the parks? Does it say in DCA or Disneyland resort. If they mislead you at the entrance that is where I have a problem.
Originally Posted By Kar2oonMan >>Why is Disney marketing the ride in this manner?<< They have 30 seconds to get the message across. Do they spend that time trying to educate viewers on DCA, or do they try and get people excited about the ride?
Originally Posted By Darkbeer But why do the characters walk down Main Street? Isn't a visual of Paradise Pier, or maybe Grizzly River Run more appropriate? As for the "change of message" when you get to the resort, packing up the kids, and with the cost of gas and parking, once you get to the park, you have pretty much committed yourself to visit the park. IMHO, it is basically "bait and switch".
Originally Posted By Darkbeer Why can't they say "Toy Story Mania" opening June 17th at Disney's California Adventure, part of the Disneyland Resort...
Originally Posted By mawnck >>Isn't a visual of Paradise Pier, or maybe Grizzly River Run more appropriate?<< But would Joe Sixpack recognize it?
Originally Posted By Kar2oonMan >>But why do the characters walk down Main Street? << Because it is an instantly recognizable icon. Paradise Pier is not. If you are playing to a wide broadcast audience, especially outside of the immediate area, it's much more efficient to show the iconic Disneyland castle. Again, you have 30 seconds. Do you say "Disneyland Resort" or spend a bunch of time saying At Disney's California Adventure, part of the Disneyland Resort"? >> IMHO, it is basically "bait and switch".<< Oh good grief. Disney (and every other theme park) has always taken a little artistic license when promoting a new ride. Remember the ads for Tower of Terror? A creepy bellhop, all made up? But when you ride the ride, there is no creepy bellhop, not at the level of the ads. Is that bait and switch? Nope. Just because they show an animated Tinkerbell flying out of the castle and sprinkling pixie dust, when in person it's a woman on a cable is that bait and switch? Much ado about nothing.
Originally Posted By Park Hopper Yes, the ad is missleading. It makes you think the ride is in Disneyland Park. So, if you drive all the way to Anaheim thinking you're going to get to ride the new ride and enjoy all the magic of Disneyland Park, you might be a little put off when you arrive and find out the ride is in DCA--which is not the experience you were expecting. That's a little different than a bell hop vs no bell hop on Tower of Terror.
Originally Posted By dlpostcardguy I don't know if I would go as far as saying it's a bait and switch but it is misleading. At the end of the commercial they mention something about getting a park hopper ticket. We here on the boards know the difference between the parks. A lot of people still do not. I still have a friend who refers to 'Downtown DCA' meaning downtown Disney. Another yesterday asked, 'aren't they opening a new ride at Disneyland?'. People WILL drive down there thinking the ride is at Disneyland only haveing to buy a park hopper or opt not to go on it at all. Also, I don't get the marketing either. Since the attraction is called Toy Story Midway Mania at both parks whey leave out the 'Midway' part of it. Also, has anyone seen the sign on the 5 freeway? The 'opening June 17th' is on small white letters on a yellow background. Very hard to see while driving--and no mention of DCA anywhere. Only Disneyland Resort with the 'Resort' in very small font. The marketing dept doesn't have to deal with the gripes from guests--the cast members getting paid minimum wage get the brunt of it. All in all it IS rather misleading.
Originally Posted By Witches of Morva ORGOCH: Gotta agree with the Park Hopper up there--an' not just 'cause he used ta be some dang human I turned inta a frog!!
Originally Posted By WilliamK99 LMAO, I love how you put "drive all the way", you guy sare making this out to be like Vacation where the family travels 3000 miles to see Toy Story Mania, then they find out it's at a different park, minutes away! OH the tragedy! I am sure signage around the parks and near the ticket booths will direct people to the right park. I am kind of mad at Magic Mountain, a few years ago there was this ad with this old dude dancing, and when I got there, where was the old dude dancing? Now that is a bait and switch...I want my dancing old dudes!
Originally Posted By Witches of Morva ORWEN: Well, I have to agree with dlpostcardguy up there--and not just because he used to be some human that I turned into a post card!
Originally Posted By Witches of Morva ORDDU: Well, I want my dancing YOUNG dudes, WilliamK99, duckling. Do you happen to know any?
Originally Posted By dlpostcardguy Actually WilliamK99 the people taveling 3000 miles won't be the ones with the issue because most likely they will be buying park hopper tickets to begin with. It's the locals traveling 50 to 100 miles (at $4.00 a gallon!!!) who will be the ones 'going to Disneyland to see the new ride'. I think you're missing the point. We're just saying it's missleading and will probably piss more than a few people off. We're not saying this is an issue that ranks up there with the war in Iraq, or the price of gas and food.
Originally Posted By WilliamK99 I got the point entirely. Who is to say that Disney won't have signage at the park directing them to the area with the new ride? This is much ado about nothing. Disney has 30 seconds to convince people to visit, they don't have time to explain DCA to people.
Originally Posted By Hans Reinhardt “Why is Disney marketing the ride in this manner???†Ummm, maybe because people in Southern California hate DCA so much?
Originally Posted By Kar2oonMan >>I am kind of mad at Magic Mountain, a few years ago there was this ad with this old dude dancing, and when I got there, where was the old dude dancing? Now that is a bait and switch...I want my dancing old dudes!<< Hey,. I was off that day.
Originally Posted By Kar2oonMan How are they marketing this on the east coast? I'll bet a quarter the ads there say "Walt Disney World Resort", not Disney's Hollywood Studios (which many people still refer to as MGM). Is that bait and switch? Will people get hopelessly confused and angry?
