Why does Disney keep raising ticket prices??

Discussion in 'Disneyland News, Rumors and General Discussion' started by See Post, Jul 11, 2009.

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    Originally Posted By Hista98

    So with August coming up that means that Disneyland is preparing to rasie it's ticket prices again...WHY??? I know its mainly because of greed. The park seems to be running fine, so I can't see them doing it to help the park operate better as it seems to be doing just fine as is with the current money. I think if disneyland was smarter they would slash the ticket prics and make more moeny volume wise. Think about it . In these tough economic times with barley anyone coming to the park. If they made the tickets cheaper Guests would storm the gates, looking for a day of relief from the otherwise spendy economy and money would come pouring in. But I guess I'm the only one who thought of this. I mean if disney keeps raising prices every year religiously eventually no one will come casue it's too darn expensive. Walt's nightmare will come true. what do you guys think about this.
     
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    Originally Posted By Mr X

    Because they can?
     
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    Originally Posted By Anatole69

    They will keep raising the gate and keeping offering special deals for socal residents to make up the difference in lean times. That is SOP.

    Add on top the birthday deal this year along with the monthly AP payment plan and Disney will never let a year go by without raising the gate price.

    They and my landlord both are quite consistent about that. lol.

    - Anatole
     
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    Originally Posted By Anatole69

    ^^ Meaning my landlord raises my rent every year, not the gate price at Disneyland.

    Damn the ambiguity of English!

    - Anatole
     
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    Originally Posted By Hans Reinhardt

    I'll be the first to admit that Disney is a greedy corporation. However, with weak attendance this year due to the economy, and guest spending likely declining as well, it seems logical to me that Disney is increasing admission prices. Theme parks have a lot of fixed costs, so it really doesn't surprise me that there's a price hike on the horizon. Disney does an awful lot of discounting, so depending on what this increase consists of it might not have much of impact on most visitors.
     
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    Originally Posted By Mickeysbestfan

    Is there a link to a price increase for this year? Costco is still selling the Ap's with the $50 gift card for the same price, and online you can still buy hoppers for the same price.
     
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    Originally Posted By dl1956

    I would imagine the idea is to maintain a certain level of profitability, but also charge enough so that it doesn't get *too* crowded all the time either.
     
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    Originally Posted By Sara Tonin

    I agree with Mr X.
     
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    Originally Posted By WilliamK99

    Let's be honest, for those who do some research ahead of time, they will not be paying the gate price, instead paying a much cheaper price by either getting discounted tickets or buying an AP.

    Those who pay gate price to get into the park, deserve to get ripped off.....
     
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    Originally Posted By davewasbaloo

    Why does this suprise anyone? In the real world, food goes up, so does fuel, insurance costs etc. Disney has to pay these out, and the do so by generating income.

    If the park was pristine, had large amounts of large entertainment, state of the art attractions being built, and a happy cast treated ethically and well supported, I am happy for the prices to go up.

    DL is not like going to the local park or movies. It is an international tourist site.
     
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    Originally Posted By Anatole69

    I think the issue is they raise the price every year without fail, and it is more than likely not to cover rising expenses but to generate more income in order to make the company look good to shareholders... IMO.

    - Anatole
     
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    Originally Posted By davewasbaloo

    And how does that differ to utility companies, prices of cars and food, or fuel prices? It's call eceonomics, and is a part of life. Anyone who does not expect them to go up is very naive.

    I would rather the prices and quality go up than the quality go down. Value is different than price, and for the last 10 years, the value of Disney has been diminishing IMHO. If the prices did not go up, I would dread to think.
     
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    Originally Posted By Mr X

    ***I'll be the first to admit that Disney is a greedy corporation.***

    All corporations are "greedy", there is no inherent difference between Disney and any of the other ones (aside from who sits the helm and the economic conditions they are faced with...those factors can make a big difference sometimes).
     
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    Originally Posted By Mr X

    ***Those who pay gate price to get into the park, deserve to get ripped off.....***

    Actually, this attitude kinda bugs me (and I'm not complaining about YOU, William, as I know you're just being realistic)...

    I don't like to feel as though I "deserve" to get ripped off just cause I walked up and bought a ticket.

    If the next guy has a 10% off coupon or something, that's all well and good.

    But this idea that you SHOULDN'T pay "rack rate" (and now apparently that includes theme parks along with hotels, planes, and other "sucker" situations), really does get under my skin.

    Why the system can't be based on ONE price for all escapes me (I'm sure it has to do with algorithms and peak/off/medium/well done/over easy conditions and all that crap).

    But as a consumer, it does annoy. I don't like to always be feeling like I should've paid less, or wondering if the person in line behind me got a better deal...I prefer the McDonalds idea, where everyone who lines up pays the same price for the same crappy product.
     
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    Originally Posted By Mr X

    ***it is more than likely not to cover rising expenses but to generate more income in order to make the company look good to shareholders***

    Well, duh?

    Would you expect them to purposefully look *worse* to shareholders?

    Double *duh*.
     
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    Originally Posted By WilliamK99

    Why the system can't be based on ONE price for all escapes me (I'm sure it has to do with algorithms and peak/off/medium/well done/over easy conditions and all that crap).<<

    This attitude is in everything these days, my wife is like the master coupon shopper, she spends hours every week collecting, organizing, and using coupons. These companies could just lower their prices by a buck, or 50 cents or whatever, but instead, charge full price, and those who want to spend the time collecting coupons do so, saving money in the process.

    That is no different than what Disney does, offer discounts for those who want to spend the time looking for them...

    Quite a few Americans would rather waste money than spend a little time saving it, and coorporations have acknowledged that fact by allowing those who want to save to do so, and those who want instand gratification to do so.... at a price of course...
     
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    Originally Posted By WilliamK99

    Here is what bugs me about Disney fans in General, we forget that Disney is a corporation and not a charity... If Disney did not make money, it would go out of business.... So call Disney greedy or whatever you want, but at the end of the day it has to make a profit or else it would close...
     
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    Originally Posted By davewasbaloo

    Absolutely with you there William. And it seems the closer someone lives to a park, the worse that attitude gets.
     
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    Originally Posted By Goofyernmost

    Also...there is a much more basic reason for continued price increases and that is deeply psychological.

    It is the same thinking as Costco charging you for the privilege of buying stuff from them. It's the same principle as charging huge fees at a hotel that contains a bed, a TV and a bathroom that is basically the same as econolodge. It's the same principle applied to a $100,000.00 automobile that can get you to the same places that a $15,000.00 one will go.

    People are willing to pay more money even if they only think that the value is higher. Simple, yet it never seems to fail as long as the one charging the rates is willing to do a little extra to make it seem like it is all worth it.

    Disney, even with what everyone has recently stated as declining quality is still willing to go that little bit extra and make people feel that whatever they pay is worth it. In Disneys case it is somewhat true. Where else can you go and get a FULL days entertainment for that price. Heck, it cost almost the same thing for an hour and a half at Cirque.

    Besides that...how many people actually pay full price anyway. Most people buy multiple days so that the cost per day is actually very low.

    If you really want to complain about prices...how about over $7.00 for a watermelon. Good grief what do ya think? They grow on vines? How about over $2.00 for a 12 oz bottle of water. Figure that price out per gallon. Makes gas seem pretty cheap. At least gas required some refining and shipping.
     
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    Originally Posted By Darkbeer

    Where did the info comed from...

    I Presume it is because of my mention of the info that came originally from Mousesavers.com over at MiceAge on Friday (and then also mentioned at the Orange County Register)...

    <a href="http://micechat.com/forums/blogs/in-the-parks/1154-sorry-you-cant-park-construction-zone-halloween-coming-so-oc-fair.html" target="_blank">http://micechat.com/forums/blo...air.html</a>

    But I will mention a RUMORED number... $99 for a One Day ParkHopper! (currently $94)
     

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