Originally Posted By TomSawyer Remember the scene in Shrek 2 when the giant destroyed a coffee house, and all of the patrons ran across the street to the other coffee house from the same chain? Starbucks announced that they are going to expand from 12,000 stores to 40,000 stores. And they won't just be building in places without Starbucks - they'll be building more and more stores across the street or even in the same building from each other. In addition, they will start installing Starbucks vending machines in places where there isn't a store. They've found that people are not likely to wait in the long lines that can often be found at a Starbucks, so by building more locations closer to each other they capture more business. <a href="http://seattlepi.nwsource.com/business/1310AP_Starbucks_Saturation.html" target="_blank">http://seattlepi.nwsource.com/ business/1310AP_Starbucks_Saturation.html</a>
Originally Posted By Kar2oonMan >>They've found that people are not likely to wait in the long lines that can often be found at a Starbucks, so by building more locations closer to each other they capture more business.<< Wouldn't it be easier to simply put in more than two registers? lol
Originally Posted By TomSawyer 2oony, this is what Starbucks says about that: "But executives say one main complaint they hear from customers is that Starbucks isn't convenient enough. Starbucks customers don't want to go too far out of their way to get their morning latte or afternoon pick-me-up. And once they have stepped into their vehicles, they don't want to bother to undo their seat belts for a caffeinated treat, either - hence the explosive growth of Starbucks drive-throughs."
Originally Posted By Kar2oonMan >>And once they have stepped into their vehicles, they don't want to bother to undo their seat belts for a caffeinated treat, either - hence the explosive growth of Starbucks drive-throughs."<< Not to mention the explosive growth of the American waistline. If the thought of unbuckling a seatbelt makes you tired, it might be time for a little more exercise.
Originally Posted By wahooskipper They should ask Disney/ABC about overexposing a product. Millionaire anyone?
Originally Posted By DlandJB Near Dupont Circle in Washington there were two Starbucks virtually across the street from one another. And if you drove up from Tysons Corner, Virginia to the Potomac River in Alexandria Virginia (about 18 miles) you had roughly a dozen Starbucks to pass along the way. We figured they were spaced out just far enough so as you finished one you could stop for another. Love my decaf triple grande nonfat pumpkin spice latte (with no whip)!
Originally Posted By peeaanuut the best thing in starbucks are those bottles of water. The rest is just overheated uhgh!!!
Originally Posted By smeeeko ^when I worked at Subway in the Indianapolis area they had a thing called cannabalizing.. which isn't really allowed in the chain. No Subway franchise can be withing a certain mile of another in the franchise as they will eat each others profit. I am seeing what Starbucks is doing downtown.. we have one going in across the street from us (which will be opening soon!) however, a block over there is no less than 3 or 4 other locations within a couple blocks from each other in every office and mall complex downtown. ON THE SAME STREET. It's nuts. I don't like Starbucks that much myself but realize like Peets fans and Dunkin Donuts frapp junkies, there are marketing niches for everyone.. I just wish there was more variety.. (btw the retail units in our building are available too not that I'm marketing for them.. I just wish there was some Peets downtown.. not just in the "Beach Cities" as SeanYoda calls them.. Oh and has anyone heard of "PINKBERRY" (they seem to be doing the same sort of frozen yogurt world take-over in the LA area.. hee hee). I haven't tried them yet.. but they are imfamous on the urban planning blogs. How Starbucks gets away with this over saturation of the market is anyones guess but it's the baristas that will suffer for it in the end, methinks.. (theyre the ones that lose out when the shops have to downsize).
Originally Posted By iceknyght My favorite is that we have a Starbucks inside our local Target and one in the same parking lot outside... And across the street we have a McDonalds inside the Wal Mart and outside, again in the same parking lot... They have both been there for quite some time, so I guess there's enough business to go around, but it's crazy!
Originally Posted By Kar2oonMan >>How Starbucks gets away with this over saturation of the market is anyones guess<< Because they put an addictive chemical in their coffee that makes you crave it fortnightly! No, wait. That's Col. Sanders.
Originally Posted By mele There is a big strip mall/shopping area in Woodinville, WA that has 3 or 4 Starbuck's. There is also one right across the street. It's ridiculous. (And I've only been to 3 of them. LOL)
