MANDT VR, the company pioneering episodic VR and 360-degree video content will capture the holiday spirit of “The Wonderful World of Disney: Magical Holiday Celebration” on ABC to create exclusive immersive video experiences for Disney’s digital platforms during the holiday season.
“Disney is known for its world-class storytelling and ability to bring beloved characters and worlds to life,” said Neil Mandt, founder and CEO of MANDT VR. “It is a passion I share and our team is excited to have the opportunity to create digital experiences that will enable guests to discover and interact with Disney's magical holiday festivities in a completely new way.”
“The Wonderful World of Disney: Magical Holiday Celebration,” will air on Thanksgiving (8:00–10:00 p.m. EST), on ABC while "Disney Parks Presents: A Descendants Magical Holiday Celebration" will air the next day on Disney Channel and the Disney Channel App. "The Disney Parks' Magical Christmas Celebration" will air on Christmas (10:00 a.m.–12:00 p.m. EST) on ABC.
The exclusive content will invite guests along for the ride to explore a selection of Disney’s holiday celebrations and the 360-degree video format gives the freedom to look around in any direction and experience every moment as if actually there.
Videos will launch over the next two months in conjunction with Disney’s holiday-themed special events. The content will be accessible anywhere on mobile or desktop devices at abc.com/vr or youtube.com/DisneyParks.