Originally Posted By FerretAfros I recorded last night's episode of The Middle, where this ad originally aired. Watching it in that context, it's a little less jarring, but it's still pretty random. The show didn't feature any sunglasses, bad pop/rap/techno remixes of classic songs, or the Mine Train itself, so it was still a non sequitur, but it fit a little better than watching it as a standalone clip
Originally Posted By Jim in Merced CA "Next question... why the hell does it matter?" <It doesn't. That's the whole point of an online DISCUSSION board.> Right? Good grief, it always devolves into that argument. Anything even remotely critical, the 'you're thinking too much' posts come forth. You know that some ad agency pitched this, and got it funded and produced. And -- it's pointless and stupid.
Originally Posted By CuriousConstance Me either, but I think phruby must be smoking something to think that.
Originally Posted By phruby At every time I watch that commercial I think what if Grumpy looses his footing and slips down the hill and into the path of the train?
Originally Posted By CuriousConstance He's a cartoon. He'd flatten out for a minute and then be fine the next.
Originally Posted By Witches of Morva ORDDU: We'll have you know, doctor, that our crystal balls are working just fine today. What about yours?
Originally Posted By mrkthompsn I bet the marketing gurus in the conference room saying "OK, what should we do?" was far more entertaining than the actual commercial.
Originally Posted By TDLFAN >>>I was half expecting some bikini clad women to start bumping and grinding with the dwarfs.<<< Thanks a lot Constance... You just gave away the ride's surprise ending scene. Thanks a lot!!
Originally Posted By Kar2oonMan They've created a really great looking, charming, fun ride and to sell it, they created a 30-second cringefest.
Originally Posted By FerretAfros ^^I'd rather have that than a great ad campaign for a cringe-inducing ride... When you put it in that light, it reminds me of Frozen: horrible ads (nearly everybody I've talked to said they were actively turned off by them) but a pretty good movie
Originally Posted By Kar2oonMan True. I don't know what's going on with Disney's marketing. Seems to be succeeding in spite of itself. Or maybe they totally know what they're doing with this stuff and I'm out of step. Quite likely.
Originally Posted By Witches of Morva ORDDU: Jim Hill wrote an article, recently, which addressed the reasoning behind the way FROZEN was marketed by Disney. According to the article, Disney wasn't trying to appeal to their core audience with the movie trailers they put out on FROZEN. They were trying to appeal mostly to the sensibilities of those who aren't your traditional Disney fans. By the results of the movie's success, Disney Marketing believes their strategy was also a success. Therefore we can just expect to see more of their 'unappealing to us' type marketing strategies in the future. ORGOCH: Git ready fer Giants. The Walt Dizzy comp'ny's new take on Jack an' the Beanstalk!!!
Originally Posted By FerretAfros >>They were trying to appeal mostly to the sensibilities of those who aren't your traditional Disney fans.<< I'm not sure if I believe that. From what I saw, the ads were trying to appeal to young children who would then drag their parents to the theaters. Sounds like the market that would traditionally go see a Disney film But talking to my friends (childless 20-somethings, a demographic that doesn't typically go to Disney movies), none of them had any interest in seeing the film. In fact, most who saw it (myself included) had only done so because the word of mouth was so good that it overpowered the marketing campaign. To an extent, I think that people like this helped give the film such long legs in the theaters, since they didn't go see it until months after it opened and the ads were mostly forgotten. On the other hand, if the ads had actually made the film look appealing (crazy idea, I know), they may have gone to see it after the first or second glowing review, rather than the 50th. But whatever they did apparently worked. While fun, I don't think Frozen is the end-all be-all that some people make it out to be, so it's possible that there's more to its success than just being a great film. I just have a hard time seeing how the marketing actually helped attract people outside of the typical Disney attendees
Originally Posted By Kar2oonMan >>While fun, I don't think Frozen is the end-all be-all that some people make it out to be<< I thought the same thing. I enjoyed it, but not at the same level that so many others seem to. It is strange how some films take off so much more than others.
Originally Posted By Dr Hans Reinhardt It's the music and the storytelling of Frozen that won audiences over. Frozen reminded me of Beauty and The Best or Little Mermaid, and the film gave me the impression that I was watching a monumental Broadway show. As good as Tangled and the Princess and The Frog were, they didn't come across as monumental to me.
Originally Posted By familyguy I think the commercial is cute I like it..the "hip hop" version of heigh ho was a little cheesey, but hey...it was kinda cute too.
