Originally Posted By Spirit of 74 <<The thing that irks me is this is just another example of Rasulo wasting money on marketing. I mean how much money did they blow on this? Do they really think that some picture of Beck's or Beyonce is gonna make somebody go hey I think I will go to Disney World.>> Disney keeps making the same marketing mis-steps. The company keeps trying to be hip and edgy when it isn't. It's traditional. People get emotionally tied to its creative products because of that. This should be marketing 101. Slick ads in Vanity Fair may be great for Jay Rasulo to toss around when having drinks with his cronies in 90210, but it sure won't cause folks to reach for the phone and dial 407-W-DISNEY! Yet again, it shows how out of touch with reality and his audience, JR is.
Originally Posted By leemac <<Slick ads in Vanity Fair may be great for Jay Rasulo to toss around when having drinks with his cronies in 90210, but it sure won't cause folks to reach for the phone and dial 407-W-DISNEY!>> Why do you say that? The ads are exactly about triggering an emotional response to seeing a famous individual living out their dreams. The message is pretty clear: our family can also live their dreams at a Disney theme park. I can't see how that isn't clear to you.
Originally Posted By Labuda Coclr me dense, but it doens't say that to me, either, Lee. To me it says "We've got a new ad campaign with some really spiffy photos, and look who else is a Diisney fan."
Originally Posted By leemac ^^ Do you not see them as just people living out a particular fantasy? That is how I perceive it. David Beckham wanting to be a knight in shining armour. Beyonce wanting to have the innocence of a young girl again. The link is that all of these dreams are possible at a Disney theme park. BTW Beyonce was to be Snow White originally but they wanted a photo that was more dynamic (and less like the Cinderella image). There will be at least 6-9 more coming too.
Originally Posted By fkurucz >>It's traditional. People get emotionally tied to its creative products because of that.<< I fundamentally agree with this statement, with one caveat: This applies more to DLR than WDW. Why? I think its because DL is more home market based than WDW. If you grew up in SoCal, you grew up with DL. And this applies to a LOT of people. DL was a place you visited frequently (even before the advent of the AP). WDW, on the other hand, is a tourist destination. Some people do visit frequently, but for many (if not most) its a place you visit once every few years (for some, its a once in a lifetime trip). I think that these less frequent WDW visitors are less likely to develop the nostalgia and memories that are more common in DLR. So in the end Disney needs to find a compelling reason for these people to drop thousands of dollars for a WDW vacation. I'm not sure that hip and edgy is the way to (hasn't worked all that well for Universal), but I think that they can't rely on nostalgia alone.
Originally Posted By Spirit of 74 <<Why do you say that? The ads are exactly about triggering an emotional response to seeing a famous individual living out their dreams. The message is pretty clear: our family can also live their dreams at a Disney theme park. I can't see how that isn't clear to you. >> Oh, it is clear to me. I just don't see how it will translate to increased attendance or interest even. The high-end publications these ads are going in aren't read by the masses. I also see a disconnect when people see celebs 'living their dream' because, frankly, that's what most 'regular' folk believe they do every day. David Beckham is getting $250 million to possibly add 1,000 fans to LA soccer games. I doubt people care whether or not he is a dragon-slayer. Disney ads work best when they tug at your heart ... like the great DCL commercial of a few years back ... or even the Young Walt one during the 100 Years ... If the point of these is to prove super rich and famous celebs, who likely have free trips to Disney parks written into their contracts, are just like the rest of us ... it's going to go over with a collective yawn.
Originally Posted By SuperDry <<< Do you not see them as just people living out a particular fantasy? That is how I perceive it. David Beckham wanting to be a knight in shining armour. Beyonce wanting to have the innocence of a young girl again. The link is that all of these dreams are possible at a Disney theme park. >>> I certainly didn't see it that way. I saw it as Disney hiring (I assume they got paid) famous people to appear in an ad campaign posing as famous Disney characters. I didn't get the sense that it was supposed to be those famous people individually living out their fantasies. I can see that if you were to make that connection, then you might extrapolate from there into how a visit to a Disney park is where you can make your own dreams come true. But you you don't make that connection, then it just seems odd. That's where my earlier comment was coming from. Leemac, have you ever considered how your interpretation of many things Disney might be heavily influenced by your inside knowledge of what the creative people had in mind? I don't mean in either a good or bad sense, but just that it may be different than what Joe public might perceive?
Originally Posted By danyoung It doesn't surprise me at all that leemac would be a supporter of this ad campaign. And I don't mean any of the following as any kind of insult - it's just a difference of viewpoint. I felt the same way about the Tales From the Laughing Place magazine - the pictures are full of style over substance. I'm much more moved by a cool shot of the castle, or the teacups, or Space Mountain, or any of the icons I associate with the park. These 3 pictures are spectacularly beautiful, very well done, and while they do say Disney, they don't say Disney PARKS. I'm underwhelmed by the campaign, and kinda pissed at all of the money that was spent on such a niche product that will do very little to promote the parks to the masses.
Originally Posted By Witches of Morva ORDDU: Great points made by both Spirit of '74 and danyoung. In Morva we've all seen the pictures and weren't the least bit moved by them. ORWEN: They're pretty to look at, of course. But they don't really make you want to go to a Disney theme park. Maybe to the movies--but not a theme park.
Originally Posted By Witches of Morva ORGOCH: Ya made a good point back there, yerself, SuperDry ducklin'. Didn't mean ta leave ya outta the mix, there.
