Disneyland Paris Refurbishments

Discussion in 'Disneyland Paris' started by See Post, Jul 4, 2011.

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    Originally Posted By dagobert

    I guess the management is afraid that potential guests would postpone their trips until construction is finished.
     
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    Originally Posted By Dr Hans Reinhardt

    So weird. One of the most well known traditions at Disneyland is "What's Next". There's always hype concerning what's being developed for DLR even outside the fan community.
     
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    Originally Posted By dagobert

    We are also curious about new things, but unfortunately DLP never talks about future projects. One reason is the bad financial situation of the resort and so plans change a lot.

    We have to rely on rumours from DLP CMs or on fans that visit the local council on a regular basis to take a look if DLP has proposed new plans to the city council. That's how the plans and concept arts of Ratatouille were discovered.
     
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    Originally Posted By Dr Hans Reinhardt

    I wonder if it's deliberate or simply an oversight. I have a hard time believing that a strong marketing campaign for the next big thing before it launches would be a bad idea. Even if it was simply opening a preview center at one of the parks like the Blue Sky Cellar at DCA. I know money is tight at DLPR, but how expensive it it to write a press release and post a few stories on the Disney Park Blog?
     
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    Originally Posted By dagobert

    I would like to read more stories about DLRP on the Disney Parks Blog, or HKDL and TDL.

    A preview centre like Blue Sky Cellar would be great, but since money is so tight, DLP has to think twice for what the money should be used. And a preview centre is definitely not a priority for them.
     
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    Originally Posted By leemac

    <<I wonder if it's deliberate or simply an oversight. I have a hard time believing that a strong marketing campaign for the next big thing before it launches would be a bad idea.>>

    It would be a very bad idea as it would encourage guests to postpone visits. DLP doesn't have the same vacation crowd as WDW - guests typically only book a season in advance - i.e. guests until Christmas are mainly booking for the spring. WDW guests tend to book up to a year or more out. That is driven by the fact that DLP is more of a short break experience whereas WDW is a main vacation destination.

    If DLP started to market 2014 or 2015 product now it would impact short term reservations and guests contemplate waiting for the "next big thing". WDW can spend years marketing The New Fantasyland as it won't impact short term reservations - it is just one new experience in the vacation. A new E-Ticket at DLP would be very big news and encourage postponement of vacations.
     
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    Originally Posted By leemac

    <<I know money is tight at DLPR, but how expensive it it to write a press release and post a few stories on the Disney Park Blog?>>

    The issue is that the Blog is mainly for the fanatic crowd - it isn't going to be used by vacation planners. I'm surprised that Media Relations can justify the expense of running that blog in the first instance. However English-speaking guests to DLP are in the minority and therefore unless they start to run multiple languages I can't see it being an effective marketing tool.

    That said - the US blog folks should be picking up stories from the three foreign resorts - it is odd that they have chosen to ignore them for the most part.
     
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    Originally Posted By dagobert

    That's exactly what I think as well. That's why we never had any official announcements.
     
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    Originally Posted By dagobert

    >>>That said - the US blog folks should be picking up stories from the three foreign resorts - it is odd that they have chosen to ignore them for the most part.<<<

    The Disney ambassadors are a good example. This week TDR and DLP chose their new ambassadors. While TDR was mentioned on the official blog, DLP was left out.
     
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    Originally Posted By leemac

    ^^ The problem is that they just don't share information effectively. WDP&R doesn't have oversight of the marketing activities all of 5 resorts and therefore there isn't a shared knowledge pool.

    It is even more ridiculous as all of the foreign resorts publish press releases in English - even TDR. If I can manage to get hold of all of them then you would think that other CMs would be able to do so too!
     
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    Originally Posted By dagobert

    TDR has its own official blog, maybe DLP should also start one. It can't be that expensive and it's not necessary to report on new rides, but perhaps on things that are currently going on, like Halloween at the moment.
     
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    Originally Posted By u k fan

    I'm in agreement regarding people postponing trips.

    I know of a family who held back a trip for TSPL as their sons were big fans of TS!!!
     
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    Originally Posted By Dr Hans Reinhardt

    "If DLP started to market 2014 or 2015 product now it would impact short term reservations and guests contemplate waiting for the "next big thing". WDW can spend years marketing The New Fantasyland as it won't impact short term reservations - it is just one new experience in the vacation. A new E-Ticket at DLP would be very big news and encourage postponement of vacations."

    That makes sense.
     
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    Originally Posted By dagobert

    At least most of the time new projects were made public by CMs in the internet. So the Disney internet community has always something to talk.
     
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    Originally Posted By dagobert

    @ leemac, if you are reading this.

    There have been talks on Micechat, that DLP might add a Jack Sparrow AA to POTC and that something is planned for Phantom Manor.

    <a href="http://micechat.com/forums/disneyland-paris/175035-2013-jack-sparrow-henry-ravenswoods-revenge.html" target="_blank">http://micechat.com/forums/dis...nge.html</a>

    Do you have any informations on that?
     
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    Originally Posted By leemac

    <<There have been talks on Micechat, that DLP might add a Jack Sparrow AA to POTC and that something is planned for Phantom Manor.>>

    Haven't read the link but POTC has a refurb early next year that will see Jack arrive.

    There have been a lot of Haunted Mansion Holiday-type proposals for Phantom Manor over the years but the decision has always been to stick with the usual Halloween festivities. HMH is easily marketable as something different for DL and TDL whereas the various seasonal overlays have usually leveraged off the existing Halloween stories (like the pumpkinmen etc.) or a new story tied to the building - usually around Ravenswood. The problem is that those aren't particularly marketable and still cost millions to create and install (HMH was $10m if I recall back in '01).
     
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    Originally Posted By dagobert

    Thank you. That's interesting about POTC, because some say that Jack Sparrow was cancelled. However I still prefer the original version, but I do understand the addition. Since I liked seeing Jack at the MK and fine with both decisions.
     
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    Originally Posted By dagobert

    Thank you. That's interesting about POTC, because some say that Jack Sparrow was cancelled. However I still prefer the original version, but I do understand the addition. Since I liked seeing Jack at the MK and fine with both decisions.
     
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    Originally Posted By leemac

    ^^ I'm not close to DLRP at all but my understanding is that Jack is still due to go in - I'm sure that can change at any time though.

    I've always advocated it as the character is still very popular at DLP.
     
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    Originally Posted By u k fan

    As long as it's open when I'm there at the end of March I don't mind!!!
     

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