Is "dynamic pricing" coming to Disneyland?

Discussion in 'Disneyland News, Rumors and General Discussion' started by See Post, May 28, 2015.

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    Originally Posted By perlster

    Buy a dictionary and look up the word "dynamic".
     
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    Originally Posted By utahjosh

    An old-school "day" might never happen, but an old school "evening" might.

    An exclusive party from 6pm to Midnight, with Disneyland "transforming" to an earlier decade, could make a ton of money.
     
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    Originally Posted By FerretAfros

    >>I think the dynamic pricing is something they're considering before the base price crosses that $100 mark.<<

    A 1-day ticket to MK is currently $105, and they also posed this same question on a WDW survey, so I doubt that's it. It really seems like they're just trying to get more money, like how some of WDW's dining establishments (particularly character dining and/or buffets) charge about $15 more during peak holiday times, just because they can get away with it. They're not offering something more (at least relative to the volume of people in the park on those days), they're just taking the extra money because they can

    I'd also be curious to see how a system like this would work for multi-day tickets, particularly at WDW where the ticket pricing scheme is already so complicated and most ticket purchases are made in advance of the visit. If it's too difficult for people to buy tickets, there's a very real chance that they'll get turned off from Disney before they ever even make the transaction
     
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    Originally Posted By RoadTrip

    WDW is a totally different environment and I doubt dynamic pricing would do anything for them. No one buys a single day ticket at WDW anyway... it is all mutli-day passes which already provide a significant discount over the single day price.

    Dynamic pricing on single day tickets at DL MIGHT reduce the insane crowding that occurs at peak times. I think it would be worth a try. I would be more than willing to pay a premium for a better experience.
     
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    Originally Posted By FerretAfros

    >>Dynamic pricing on single day tickets at DL MIGHT reduce the insane crowding that occurs at peak times<<

    I don't know if that's really what Disney wants though. They make boatloads of money on those crazy busy days. It seems like their goal might be to continue making boatloads of money on those days, while simultaneously encouraging people to visit on the less-busy days

    It would be interesting to see what would happen if they adopted a strategy more like TDR. Their one-day tickets are around $60-65 (depending on the exchange rate) making them quite affordable; however, their APs are only available at the Premium level and are noticeable more expensive. I can't realistically see DL dropping their regular ticket prices that much (or at all), but it seems like it would help bring casual visitors to the park while also dealing with their current AP problem. Even if folks on the lower APs couldn't afford the new one, they would be able to get many single tickets for the same amount and could continue their frequent visits

    It will never happen, but it's interesting to ponder...
     
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    Originally Posted By ecdc

    >>Buy a dictionary and look up the word "dynamic".<<

    Characterized by continuous change, activity, or progress.

    Dynamic as Disney is using it means variable (continuous change)...is there a point?
     
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    Originally Posted By CuriousConstance

    Why would this survey go to APs only? They can get in anyday at one price, why do they care about single day prices?
     
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    Originally Posted By FerretAfros

    The WDW survey went to day guests who got stopped by the survey crew. Since it was a complicated series of questions, it was emailed out, rather than administered in the park. I imagine a similar approach was used at DL, but with additional considerations for APs
     
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    Originally Posted By CuriousConstance

    "Did it ever occur to them that many people can barely afford to go to D-land at the $99 dollar mark as it is? And that if they implement this bull---- system, maybe a lot of us won't be able to go on "Bronze" days because our schedules won't allow it? Things just need to stay as they are, for humanity's sake."

    For humanity's sake? Really?

    "They do this, and it'll give me just one more reason to hate them. And it'll be the big one. Might just push me over the edge."

    It sounds like you might benefit from a break from all things Disney for awhile.
     
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    Originally Posted By Dr Hans Reinhardt

    "TDR already uses Hans's idea of reservations. When you buy a ticket, you buy it for a specific date (though there's no difference in price by date); when that day's sold out it's sold out in advance and everybody knows it."

    I'd forgotten about that. They've been selling admissions like that there since the park first opened. I never understood why DL doesn't do the same.
     
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    Originally Posted By Jim in Merced CA

    <I never understood why DL doesn't do the same.>

    Because as evidenced by events like the 24 hour 60th anniversary sleepover thing, most people don't seen to care about visiting Disneyland butt-to-butt and cheek-to-cheek with 100,000 people.

    I'm convinced that I'm the weirdo!
     
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    Originally Posted By Yookeroo

    "Did it ever occur to them that many people can barely afford to go to D-land at the $99 dollar mark as it is? And that if they implement this bull---- system, maybe a lot of us won't be able to go on "Bronze" days because our schedules won't allow it?"

    This is a feature, not a bug.
     
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    Originally Posted By darcy-becker

    Would the Old Time Days include the A through E ticket system?
     
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    Originally Posted By FerretAfros

    >>...most people don't seen to care about visiting Disneyland butt-to-butt and cheek-to-cheek with 100,000 people.<<

    As long as it's not butt-to-cheek, I think I can manage...
     
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    Originally Posted By RoadTrip

    If I were younger and single and it were a cute girl's butt and my cheek I think I could handle it. I might even pay extra. ;-)
     
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    Originally Posted By Jim in Merced CA

    <Would the Old Time Days include the A through E ticket system?>

    YES!!!
     
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    Originally Posted By RoadTrip

    No thank you. You would get 1,000's of people paying a minimal price to get into the park just to hang out, watch the parades, Fantasmic and fireworks. Sure, the rides would be easy to get on, but the overall experience would be as lousy as it is now. Thank God they did away with the ticket books. If not, the AP effect would be even worse than it is now.
     
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    Originally Posted By darcy-becker

    If was a hard ticket evening event the tickets could just be included in the price.
     
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    Originally Posted By skinnerbox

    If I could experience DL with no more than 10,000 attendees once again, like in the "old days," I would gladly pay through the nose to do it, even as much as $400. Hear that, Disney?

    I haven't been to DL in over six years. I went for my birthday when they were having the free admission promotion, but had to leave after 6 hours or so. Didn't get to see the fireworks because the crowds were too crazy. My disability makes it impossible for me to navigate large crowds, even in a wheelchair. I cannot stand for long periods of time in lines, nor can I be around chemicals and fragrances but for a few minutes. And everyone wears this stuff now, on their bodies, in their hair, and in their clothes. And my weakened immune system wouldn't be able to handle that many people in small confined spaces as it is, even without the fragrance factor.

    But having much shorter lines with fewer people in the park, like the winter mid-weekdays used to be two decades ago, is something I could do. And paying through the nose to visit the park again is better than never being able to visit again because of wall-to-wall bodies.

    As much I believe Disney could find enough folks to make this idea profitable, I doubt they would ever do it. Too bad. Because there are thousands of folks just like me with disabilities who cannot deal with environments like overcrowded amusement parks, who could and would pay to have a less crowded park so they could visit, even for just one day.
     
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    Originally Posted By Mr X

    If you're really willing to 'pay through the nose', there are ways to do it (think Michael Jackson and his frequent visits). But it'd cost a hell of a lot more than $400 I'm afraid. ;)

    If you don't mind the cold, you could always come to TDR in January/February for extremely light crowds.
     

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