Originally Posted By TP2000 "As long as I have a Bulliet Rye old fashioned in my hand I'm good." Hans, I knew I liked you for a reason.
Originally Posted By FerretAfros >>I'm struggling to see how you can create a low capacity experience with rides and shows at its heart - you just won't get the ROI to pan out. You can't develop Star Tours for a low capacity crowd - you'd have to charge a fortune to make it pay back.<< That's my issue with this as well. To get me to pay that much, it needs to be something that just realistically wouldn't work in a regular theme park setting. Just about everything imaginable from the Star Wars universe, however, translates well to large group experiences that can serve tons of guests at once. I don't want to have a 5-course meal with Han Solo; I want to fly through the universe and fight things. There is a very dedicated Star Wars fanbase out there, but I don't think that the uber-dedicated part of it is a) big enough to justify a large(ish) scale permanent investment like this, and b) willing to shell out that much money for an experience like this; they're pretty resourceful people (just check out the costumes they've made), and tend to have an intependent spirit - if they wanted something like this, they probably would have made it already. The there's the big grey middle: folks like me who enjoyed the Star Wars movies and would certainly check out an attraction/area in a park, but wouldn't even consider paying that much money for a one-day single-theme experience. It takes a lot of dedication to justify paying that much for something, and making the unifying vision a 'theme' from an existing property (vs. something more universal, like animal encounters) severly limits the audience that would be willing to pay that price for it.
Originally Posted By leemac ^^ Ultimately it all comes down to execution. You can always attract a wider audience if it is executed well. You can easily attract non-Star Wars fans providing it is something compelling and unique. I'd have to dig back but I think the total investment cost in Shangri-la was less than $300m but the infrastructure was relatively inexpensive - a few animal enclosures, some covered areas for F&B/merch and the walking infrastructure like the rope walks. You just can't lay the SW theme over the top of that concept and attract people - they will want rides and rides cost money. RSR on its own was more than the entire budget of Shangri-la. I'd be amazed if the limited capex that is in the current 5 year plan will be diverted to a boutique park. The plan has always been to dial back the investment in the US parks and this just doesn't seem to have a strong enough payback argument to work.
Originally Posted By CuriousConstance "Constance, two words; Pillow Menu. " Okay so what makes a pillow menu a pillow menu, then?
Originally Posted By CuriousConstance "As long as I have a Bulliet Rye old fashioned in my hand I'm good." How about a bologna sandwich on rye?
Originally Posted By fkurucz >>How about a bologna sandwich on rye?<< That would be the Six Flags Menu.
Originally Posted By Dr Hans Reinhardt "Hans, I knew I liked you for a reason." And all this time I thought it was because I'm shady.
Originally Posted By Dr Hans Reinhardt "Ultimately it all comes down to execution. You can always attract a wider audience if it is executed well. You can easily attract non-Star Wars fans providing it is something compelling and unique." I've said it over and over: the franchise isn't as important as what they do with it. Imagine if Star Tours was nothing more than a bunch of spinning spaceships like Aladdin's Carpets.
Originally Posted By Megara I thought a Star Wars boutique experience was like the Princess/Pirate boutiques - the dress up shop for kids. Where kids go in and come out dressed as Princess Leia or Darth Maul, Luke etc. That would be a good idea.
Originally Posted By just another guest I'm sorry, I think I missed a link. Where do I send the $200 to?
