Originally Posted By believe >>> Compare this to the DLR 2fer offer. What do you think would happen if the guest could choose which park to visit on each of the two days? <<< I still say, they should reverse the "free" park. Goto DCA, and get DL for free. Actually, to control crowds, instead of free to DL, make it $10 (or whatever). It's a win win situation. Another thing you need to realize is that during the Disney Stock Holder meeting, everyone who attended, received complementary tickets - about 4000. They expire near the end of May, so I don't know if it made any dent on attendance this month.
Originally Posted By Socrates After catching up with this thread, I still don't understand how DCA could be considered free when you had to buy a ticket. Socrates "The unexamined life is not worth living."
Originally Posted By oc_dean Simple Socrates... You come to DL with the intention of only going to DL .. and low and behold, here's a free ticket for DCA that you weren't planning on, or expecting. Wait till the last minute to come to the DLR, since you were there not long ago at all .. hence - a packed park. If that's the way it's supposed to be marketed as "half off at both parks" .. then why haven't they just market it that way since the first year they began this?! Or how about say "Buy a day in DCA, get DL FREE". But every year it's "Buy a day in DL, and get DCA free".
Originally Posted By trekkeruss <<If that's the way it's supposed to be marketed as "half off at both parks" .. then why haven't they just market it that way since the first year they began this?!>> Because it doesn't sound as good a deal, which is why you never see _any_ company advertise that way. It's always promoted as buy one, get one free. <<Or how about say "Buy a day in DCA, get DL FREE".>> I think we all know why it was worded the other way.
Originally Posted By SuperDry In fact, in 2004 and before, I seem to remember that it was marketed as "Buy a ticket for 1 park at the regular price, and get one for the other free." But starting last year, the message was changed to be more in line with reality: "Buy DL, and get DCA for free."
Originally Posted By Socrates But if you have to buy a ticket, even though it's to Disneyland, then it isn't really free. At best, it's half price. If you didn't spend any money at all, could you still go to DCA? Socrates "The only good is knowledge and the only evil is ignorance."
Originally Posted By Darkbeer >>But if you have to buy a ticket, even though it's to Disneyland, then it isn't really free. At best, it's half price.<< No, if I want to buy a ticket at the Main Entry Plaza, I really only have one choice for a one-day ticket during the SoCal offer, and that is to pay at LEAST $59, I can get a one day ticket to DIsneyland, or a one day ticket to DCA, or if I take advantage of the SoCal promo, I pay for the Disneyland ticket, and get to go to DCA on another day for free. There is NO option to pay $29.50 and just getting to go to Disneyland (or DCA). I can also pay an extra $20 ($79 total) for a One Day ParkHopper, and then get a second day free. So even if I didn't plan to return, if I mention I am a SoCal, the CM sells me a 2fer, even though I have no plans to use the DCA portion. MANY folks don't use the second day, and Disney knows that, it has been reported that the number has been as large as in the 6 figures (aka Hundreds of thousands).
Originally Posted By trekkeruss So what if people don't use the free day? All it means is that it got people to buy a full price ticket to DL. It's all plus sales whichever way you look at it.
Originally Posted By believe Yes, but for those people who don't cash in the 2nd day at DCA, their bank account will say $59 for admission.
Originally Posted By trekkeruss ^^ And Disney has won with their promotion, especially if the offer caused people to buy a ticket when they otherwise may not have.
Originally Posted By berol …to 2 parks (1 unused.) If they don't use the ticket at all, their bank account is down $59 for 2 admissions to 2 parks, both unused. If I enter Disneyland alone in a forest, do I make a noise?
Originally Posted By berol trek! daggummit! hehe. Hook my … onto #92. I bet Disney would prefer both days be used for the extra hotel stay or food/souvenirs bought.
Originally Posted By trekkeruss True, but I am merely pointing out that if the promotion caused a person to a buy a ticket when they otherwise may not have, Disney is grossing $59.00 (plus parking and any other revenue) as opposed to getting nothing.
Originally Posted By kmovies I'm sure at the supermarket, when something is Buy One Get One Free, some customers only buy the one item because they didn't pay attention to the offer or felt that two boxes of Eggo's was too much to eat. Heck, McDonald's had Pies for 99 cents or the value menu 2/$1.00. I wonder how many people bought just one pie.
Originally Posted By disneywatcher >> I'm sure at the supermarket, when something is Buy One Get One Free << That kind of sales gimmick is less common than one where a customer is required to buy two (or more) items in order to receive a discount. That's why the DisCo's 2-fer deal is quite good, and if it's good enough for K-mart, it's good enough for DCA.
Originally Posted By Darkbeer Interesting numbers from AL Lutz newest article.... <a href="http://www.miceage.com/allutz/al050906a.htm" target="_blank">http://www.miceage.com/allutz/ al050906a.htm</a> >>The attendance decline seen every year after the 2Fer locals promotion ended couldn't have been more dramatic this year, and as expected California Adventure (DCA) really saw the biggest drop as it lost well over 50% of its attendance after the 2Fer ticket deal ended, while Disneyland saw its declines limited to the 18% to 22% range. Here's what it looked like by the numbers, from the final Saturday of the 2Fer offer on April 22nd, through this past weekend. (Since Saturday's have most AP's blocked out, TDA planners consider them the "purest numbers" to gauge trends amongst the more profitable non-AP demographics): Saturday, April 22nd DCA Projected Attendance – 30,000 | Actual – 32,200 Disneyland Projected Attendance – 60,000 | Actual – 64,300 Saturday, April 29th DCA Projected Attendance – 15,000 | Actual – 15,100 Disneyland Projected Attendance – 46,000 | Actual – 49,800 Saturday, May 6th DCA Projected Attendance – 15,000 | Actual – 12,100 Disneyland Projected Attendance – 41,000 | Actual – 42,100 The Sunday attendance numbers for both parks since the 2Fer ended have looked like this: Sunday, April 23rd DCA Projected Attendance – 30,000 | Actual – 30,900 Disneyland Projected Attendance – 56,000 | Actual – 59,700 Sunday, April 30th DCA Projected Attendance – 16,000 | Actual – 17,100 Disneyland Projected Attendance – 41,000 | Actual – 44,500 Sunday, May 7th DCA Projected Attendance – 12,000 | Actual – 17,500 (Over 10,000 AP's!) Disneyland Projected Attendance – 41,000 | Actual – 41,800 As you can see, during that same period, Sundays saw a similar trend for both Parks. However, DCA's numbers the last two weeks have returned to its pre-2Fer trend of having over 60% of its Sunday attendance turnstile clicks made up by Annual Passholders (APs). Things perked up a bit for DCA this past Sunday, as over 10,000 passholders showed up to check out the Food & Wine Festival that had been pushed heavily in the AP newsletter and has been the buzz on all the online message boards. Those numbers have TDA patting themselves on the back for racking up yet another year of a successful 2Fer promotion, and it's well deserved. Saturday, April 22nd was the first day ever that they had to limit entry into both Disneyland and DCA due to the overwhelming crowds as thousands of people showed up to use their second day at DCA. The fact that Michael Mendenhall, the Executive Vice President of Marketing for all Disney parks, doesn't really like the 2Fer can't overcome the sheer numbers that it pulls in during what used to be a slow period from January to April. Mendenhall feels the 2Fer continues to position DCA in the marketplace as an inferior park not worth the full ticket price. And while there isn't an executive left that still clings to the old mantra that DCA will be successful just as soon as they tweak the marketing some more, Mendenhall believes it's not a good idea to let the public think one Disney park is worth less than any other Disney park. Of course Disneyland still has a golden reputation in consumers minds, while DCA still battles an image as a 21st century Edsel, routinely dismissed everywhere from online to The Simpson's to even the most recent Disney Shareholders Meeting. Mendenhall realizes this, but he still feels the 2Fer program only makes it more difficult for DCA to crawl out from underneath that stigma. A few of you may ask, "Why is it so important to keep focusing on the dearth of numbers at DCA?" Two reasons, the first is that there is a lot of misinformation being spread out there about DCA, and second because those continuing attendance problems do profoundly affect the future of Disneyland itself. When the plans for DCA were first announced I kept discussing in all my updates what a heroin monkey this new park would be on Disneyland's back. The continuing aggressive discounting (even through the busiest periods) has only shown what a huge mistake the skimpily budgeted, under-detailed, poorly-chosen California theme has ended-up being.<<
Originally Posted By planodisney Looks like DCA exceeded attendance projections on every day but one!!! What would be interesting to see, would be the numbers for the weak after the 2fers ended last year. I am betting that these numbers are higher than last years attendance, same day.
