Originally Posted By WilliamK99 I am willing to bet if a family went to City Hall at 10am and said that they wanted to know where Toy Story Mania was, City Hall would let them into DCA instead of Disneyland that day. You guys are trying to make a mountain out of a molehill.
Originally Posted By danyoung Is it possible that this ad is the first part of a longer promotion? Perhaps they're trying to catch interest early on, by tying the new attraction in with easily identifyable imagery. Then, as opening day gets closer, the ads turn more specific and state that the ride is in DCA? Just a thought . . .
Originally Posted By Kar2oonMan It's entirely possible this very same ad is running on the east coast as well, where there is no Paradise Pier. So, rather than reshooting footage of the characters running through DCA/DHS, they went with Main Street, which is common to both resorts. Or, they are evil and pulling a bait and switch, twirling their mustaches and laughing fiendishly. Take your pick.
Originally Posted By Witches of Morva ORDDU: Seriously, though, Disney really has become sloppy over the years in the way they represent themselves--just like the commercials for Walt Disney World that show scenes from Indiana Jones or California's version of the Haunted Mansion when, in fact, those attractions can only be found in California. There's supposed to be a 'Truth in Advertising Law' to protect consumers from misleading claims. Obviously Disney doesn't take those laws very seriously in some cases. Aside from that, I AM a dead ringer for Glinda! ORGOCH: Yer dead, all right; I'll buy THAT much a yer argument!
Originally Posted By Park Hopper Ok, WilliamK99, what happens if the family doesn't want to spend the day at DCA. What if they want to ride the new ride and still spend the day at Disneyland Park?
Originally Posted By Park Hopper >>You ever think we overanalyze things a bit too much?<< Of course we do! Of all the silly questions...
Originally Posted By Park Hopper >>Take your pick.<< Don't have to. Has anyone seen the East Coast ads for Toy Story Mania? How about you, witches?
Originally Posted By gottaluvdavillains They have done the same thing for Mickey's Halloween Event <a href="http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=HalloweenTimeSpecialEventPage" target="_blank">http://disneyland.disney.go.co...ventPage</a> It says the location is the Disneyland Resort - but when I ordered my tix it says it's in DCA Maybe with all the changes they are trying to change it to one name The Disneyland Resort - Like Walt Disney World Resort.
Originally Posted By ShortRound WDW are still very high quality while the DL commercials seem more low budget. That is because the most money will always go into promoting WDW especially since they advertise internationally and will often re-dub the same commercial. DLR commercials run more frequently in the West and the Midwest and occasionally on the East Coast where I would think that DLR commercials may be a bit more general in their advertising of the park rather than a new ride. Hence this is why DLR commercials seem to be more in your face, fast edited, confusing shorts rather than the "when you wish upon a star commercials" everyone is used to seeing. Staying on topic I do believe the commercial is misleading in a sense that everything seems much more close together and in your face than it probably is and one could think that the shooting galleries will be real however Disney knows that it's not the parents that they are marketing to, it's the kids since once the idea gets in a kids head they will hound their parents night and day until the kid closes the deal.
Originally Posted By WilliamK99 Ok, WilliamK99, what happens if the family doesn't want to spend the day at DCA. What if they want to ride the new ride and still spend the day at Disneyland Park?<< They can upgrade to a Park Hopper. They can choose either Disneyland or the new ride. The signage at the park and on the park maps tell you which park the new Toy Story ride is in.
Originally Posted By Witches of Morva ORDDU: What if their finances don't allow them to upgrade to a Park Hopper, WilliamK99? Not everyone is as wealthy as Bill Gates, you know. And if the advertising was properly done in the first place, the signage at the gate wouldn't have to be the only place someone finally discovered which park Toy Story Midway Mania was truly located. ORWEN: We haven't seen any ads in our crystal balls for Toy Story Mania, Park Hopper. But we have seen little tadpole hopping all over the place. You're one busy little frog aren't you?
Originally Posted By ieguy I honestly think that Disney is attempting to phase out the "California Adventure" brand as much as they can. The ad is so fast, that if I wasn't an internet junkie, I would have thought this was a new ride in Fantasyland. Not on Paradise Pier in DCA. While I think it's misleading, it's great advertising for the resort in general. Honestly, if they wanted to show that the ride was in DCA, we would have had a "Disney's California Adventure" logo for a brief second before showing the "Disneyland Resort" logo followed by the Park Hopper screen. It wouldn't have made the commerical any longer, nor would it have dilluted what was there. They simply are not advertising the park right now except mentioning the Park Hopper. I think one of the reasons why they didn't include the "Midway" in the name is that currently, the "Midway" section of Paradise Pier is still not complete, and the rest of the pier is a mess... but I am sure the most obvious reason to not include it would be that they wanted one commerical for both DLR and WDW, as already stated above... I could be wrong though. I think with most of the world knowing that DCA is about to be "fixed" and there will be construction coming, it is wise of Disney to just focus on the resort as a whole and not just one park or another. Just my two cents.
Originally Posted By Hans Reinhardt "Maybe with all the changes they are trying to change it to one name The Disneyland Resort - Like Walt Disney World Resort." Congratulations and welcome to 2008.
Originally Posted By 2001DLFan <<Kar2oonMan: Because it is an instantly recognizable icon. Paradise Pier is not. If you are playing to a wide broadcast audience, especially outside of the immediate area, it's much more efficient to show the iconic Disneyland castle. Again, you have 30 seconds. Do you say "Disneyland Resort" or spend a bunch of time saying At Disney's California Adventure, part of the Disneyland Resort"?>> Paradise Pier and DCA will never be able to be established as “recognizable icons†if they never use them in their marketing.
Originally Posted By 2001DLFan <<Kar2oonMan: How are they marketing this on the east coast? I'll bet a quarter the ads there say "Walt Disney World Resort", not Disney's Hollywood Studios (which many people still refer to as MGM). Is that bait and switch? Will people get hopelessly confused and angry?>> If they show the characters roaming through the Magic Kingdom when the attraction is in the Disney Hollywood Studio, then they COULD be upset.. Many people plan out their entire vacations before leaving home. They may have decided to entirely skip DHS on this trip. The visual clues from the commercials do have a subconscious impact on how people perceive things. Those watching that commercial could easily assume that the attraction would be in Disneyland and not DCA. And if they didn’t pay attention before entering Disneyland (VERY possible for new visitors), it could cause a lot of confusion and added stress in reorganizing their plans, especially if they had already paid for Disneyland only tickets.
Originally Posted By mawnck >>Paradise Pier and DCA will never be able to be established as “recognizable icons†if they never use them in their marketing. << If they're still considering ripping out most of Paradise Pier and replacing it with something good, then you don't really *want* it established as a recognizable icon.
Originally Posted By 2001DLFan ^^^^ Well, while WE may want Paradise Pier to be ripped out for something better, I SERIOUSLY doubt that Disney would EVER consider that move.
Originally Posted By TheParsec >>If you are playing to a wide broadcast audience, especially outside of the immediate area, it's much more efficient to show the iconic Disneyland castle. I haven't seen the Commercial, but I think Disney is very Smart! Get the people to the Resort First, worry where it is located later. There's probally signs every where at the resort pointing where it is located. Yea, there might be a Few people upset, but ALOT more people that dont mind. Just get the people there to spend money. If you were making the Commercial to be played everywhere, how would you make it?
Originally Posted By WilliamK99 The hilarious thing is the fact that some people are arguing about folks getting fooled into spending their last dollars on a Disneyland ticket, only to be told the ride is iN DCA. Then when I said Disney would probably let them switch parks for the day, arguing that "what if they wanted to go to DL and not DCA" Basically at that point the argument falls out the window, either they want to ride the new ride at DCA or they want to spend the day at DL, you can't have it both ways. Especially since signage will be up at the entry way directing people to which park to go to. The funny thing is, there is not one person in the entire country who will watch this commercial and then immediately jump into their car and go to Disneyland. It's just one piece of the marketing pie.
