Originally Posted By WorldDisney <<Basically at the that point the argument falls out the window, either they want to ride the new ride at DCA or they want to spend the day at DL, you can't have it both ways.>> But that's kind of the problem William, if you look at this ad, they are trying to say JUST that to a lot of people. Look, I get what you and others are saying, the locals will figure out the difference eventually and no one past Nevada will be jumping in their cars right away to see it and most likely will have park hoppers, but at the root of it, the ad is VERY misleading and that's all people are saying here. Disney isn't stupid, it knows if they say the ride is in DCA, people will hesitate, but if they broaden it a little and give you the impression the ride is at DL along with your other twenty favorite attractions, that's going to motivate you more. What I find sad is that Disney has basically given up promoting DCA at all anymore. Yes, they try to include the moniker, 'Its just all one big happy resort now' like WDW, but I seriously doubt when DCA was built, they would treat it as such. Truth of the matter is, people's interest falls when they here DCA as opposed to DL and that's why you got characters walking down Main St instead of parade corridor whatever lol. And what **I** don't get is that how the hell are you suppose to get more people interested in DCA IF you never promote the park directly anymore?? Yes, the fact there is a new attraction there is the promotion, but how do you get NEW people in there to see this attraction if you never play that up past AP holders and locals who already visit it? I agree, this is probably just the beginning of the campaign, but its alll very telling. I think they realize until the fix comes in, they will probably see any major differences in attendance until later. They will promote TSM to get a spike in summer attendance for the park, but they obviously know, like they known for a while now, a single attraction will not bring in the masses regardless. The '(next major attraction here) will turn this around' is over. This is now less about promoting one new attraction at DCA and slowly getting the park to where it should've been in the beginning. I think at the end of the day, TSM isn't going to bring out the people beyound would normally consider taking a trip out marketing wise and its probably a better way to entice people by showing DL obviously. Sure, in the future they might and probably will show more appropriate advertising for it, but at the moment, its blatantly misleading if the attraction they are selling is CLEARLY being talked about in a different park with a different pay scheme. It's kind of like advertising a Big Mac at Burger King, but since they are right next door to each other in the same food court, I guess that is fine lol. And, I guess to balance out this issue, the question to ask was how was 'Finding Nemo' promoted? Obviously, it was shown at DL, but in the commercials, did they ONLY say at Disneyland Resort or did they also include Disneyland Park as well? If they only mentioned it being at DL resort, then MAYBE people have a point in all of this. But, if they specifically said Disneyland Park as well, then that's telling isn't it?
Originally Posted By Darkbeer Here is LP's coverage of the official Media opening at Disney's Hollywood Studios... <a href="http://www.laughingplace.com/Lotion-View-667.asp" target="_blank">http://www.laughingplace.com/L...-667.asp</a> All the logo's used were "Toy Story Mania!", and Walt Disney World president Meg Crofton called the ride "Toy Story Mania!" multiple times, and never used the "midway" name... So now we have Press Releases, Major Media events, TV Commercials and Billboards... Here is a link to a photo of one.. <a href="http://www.laughingplace.com/showpic.asp?filename=http://laughingplace.com/files/live/big/0004661-56237.jpg&caption=Billboard+spotted+on+I5+in+LA" target="_blank">http://www.laughingplace.com/s...I5+in+LA</a> And heck, looking at that driving down the road, the only thing I see is that "Toy Story Mania!" is opening up at Disneyland
Originally Posted By Darkbeer I recently posted this new Press Release from Disney in regards to the special Indiana Jones events... <a href="http://micechat.com/forums/showthread.php/indiana_jones_ventures_disneyland_park-97014.html" target="_blank">http://micechat.com/forums/sho...014.html</a> Interesting to see this wording... (selected sentences only).... >>INDIANA JONES™ VENTURES TO DISNEYLAND® PARK FOR A SUMMER OF HIDDEN MYSTERIES After rescuing the Ark of the Covenant and the Holy Grail from the forces of evil, returning the Sankara Stones to their rightful place, and battling sinister foreign agents to find a mysterious Crystal Skull, what’s INDIANA JONES going to do next? He’s going to Disneyland! Beginning May 22, deep in the heart of Adventureland — not far from the treacherous Temple of the Forbidden Eye, home to the heart-pounding Indiana Jones Adventure attraction — the daring Dr. Jones will take Disneyland Park guests on a thrilling series of exploits in the season-long INDIANA JONES SUMMER OF HIDDEN MYSTERIES. Indiana Jones and the Secret of the Stone Tiger – In this intimate storytelling adventure presented multiple times each day at The Oasis, young Disneyland Park guests will uncover clues, decipher codes and embark on an archeological journey that culminates in an appearance by Indy himself! Indiana Jones Adventure Map – Disneyland Park guests will explore just like Indy does when they pick up a collectible Adventure Map filled with mysterious clues. The journey is set apart by the fact that Disneyland Park guests never experience the same ride twice.<< Not once did they mention "Disneyland Resort" in the Press Release...
Originally Posted By Darkbeer Oh, one quick comment, the Castle is not part of the new Toy Story Mania! commercial, just Main Street.
Originally Posted By k_peek_2000 They weren't lying. Toy Story (Midway) Mania is in fact at The Disneyland Resort. So no, it wasn't misleading.
Originally Posted By Skellington88 I hope when they redo star tours they do commercials of a bunch of droids and star wars aliens skipping around the new "Walt Disney Plaza" at California Adventure.
Originally Posted By oc_dean I think it's a good argument posted earlier that there will be more than just two or three families who'll pay the ONE park admission into DL .. only to find out the ride is "actually" in that park next door (that the co. is too embarrassed to even mention).
Originally Posted By oc_dean Or .... the question will come at the ticket booths .... where the poor CMs will have to take the brunt of disgruntled patrons who will have to dig a little deeper to pay the extra for the park hopper .. after they paid for parking .. and the approaching 5 dollar gallon of gas here in CA. The world is getting too expensive.
Originally Posted By dlpostcardguy One thing that hasn't been brought up here is there IS a difference between using Walt Disney World Resort and Disneyland Resort (with the word 'Resort' always in much much smaller type face than the word 'Disneyland'). There isn't a theme park called 'Walt Disney World' and people generally think of WDW as a place that includes multiple theme parks, etc... However when you see Disneyland Resort (once again, with the word 'Resort' in teny tiny size font compared to 'Disneyland') most people immediately assume they are talking about the theme park itself, not the place as a whole. Maybe they will be more specific as the actual date get's closer. We'll just have to wait and see. I had originally thought they were going to market both the new ride and parade together but I haven't seen that yet.
Originally Posted By danyoung >Maybe they will be more specific as the actual date get's closer.< I would really challenge anyone who's seen the commercial in question to also post to this or a new thread if and when a new version comes out closer to opening time. As I said, my guess is that they'll clarify things within the next couple of weeks. Heck, I'll bet there are still tourists who get inside Disneyland park's gates and wonder where Soarin' is. Sometimes you just have to do your homework. And if you don't whose fault is it?
Originally Posted By WilliamK99 And if you don't whose fault is it? << Obviously Disney's if you go by Kevin Yee's reasoning as to why he didn't bring decent clothing on a cruise with him and thus couldn't eat in the dining room.
Originally Posted By mawnck I wish I lived in a culture that wasn't so obsessed with catering to dumb people. "Doll doesn't actually talk or move." Sheesh.
Originally Posted By danyoung >Obviously Disney's if you go by Kevin Yee's reasoning as to why he didn't bring decent clothing on a cruise with him and t thus couldn't eat in the dining room.< That was one of the funnest online weeks in recent memory. Kevin, who I usually enjoy and agree with, got that cruise thing so wrong, and EVERYONE (including me) spent the next few days telling him how wrong he was. Talk about getting handed yer humble pie!
Originally Posted By WilliamK99 Maybe I am too smart for my own good, but why would someone spend money on a vacation and not do simple research like find out the park hours, figure out there are 2 parks, and check to see which park has the rides you want to go on? When I travel Europe to check out castles or tourist sights, I always research the place online first. It's really not that difficult.
Originally Posted By Darkbeer But the ad isn't designed to get folks to go on a vacation. The ad is shown to Southern California residents, mainly on LA and San Diego TV stations, who are looking to spend a day at a Theme/Amusement Park. I have seen plenty of ads for Knott's and its new Pony Express coaster (just broadcast at the end of the Indy 500), The Bay of Play (Sesame Street) area at SeaWorld San Diego, a "Indy" like commercial promoting the new Land of Adventure for LEGOLAND, plus Six Flags promoting X2 (More Flags, More Fun) and Universal Studios Hollywood and its new Simpsons Ride. The TV ads and Billboards are designed for the LOCAL who will take his/her family to a park this summer. And those ads are very careful to NOT mention DCA, and even use images of Disneyland (Main Street) to imply that the attraction is being offered at Disneyland Park, and not DCA. As far as I know, for "out of the area" promotions, they are still using the YoaMD stuff, and not mentioning Toy Story Mania! directly.
Originally Posted By WilliamK99 Wouldn't you at least check park hours if you were a local, just so you know when to show up? Once you checked park hours, if you were in a cave for the past 5 years, it would then show you that there are 2 parks. A quick visit to Disneyland.com would tell you which park the ride is at.
Originally Posted By Darkbeer It's an Ad, and the Ad should give you all the information you need. The new set of Knott's commercials are good, the Adult version starts with a Cowboy posting a poster saying "Riders Wanted", then they go to video footage, and a computer simulation of the ride to show you want they are talking about. The kids version talks about the weekend events in regards to "Western Round Up" where kids 3 thru 11 get a free Cowboy Hat, Bandana and Poster, and they show the items they are offering, plus a mention of Pony Express. SeaWorld San Diego commercial is a bit annoying with its "Bay of Play" song, but it starts with a cartoon featuring some of the Sesame Street characters sitting in a boat, then switches to video of kids actually riding the new rides, and ends back with the cartoon characters. These commercials do a good job of explaining the new attractions and what they are offering.
Originally Posted By WilliamK99 SO the ad where the dancing old guy danced in front of Six Flags? That told me all about the park? Get over yourself, the purpose of an ad is to increase awareness of a product, not tell you all you need to know about it.
Originally Posted By WilliamK99 The purpose of advertising is: To create favorable awareness for a product or service that stimulates or initiates a positive intended action to generate sales. That is exactly what Disney did with its ads....
Originally Posted By Darkbeer There are multiple types of ads... Things like the Six Flags Old Man, or the Year of a Million Dreams campaigns are pretty much to build Brand awareness, and not to sell a specific item. But the local "summer" commercials that are shown locally are designed to sell a specific item, aka attraction, that is new and being featured at the park. The Toy Story Mania commercial doesn't really explain the attraction, you do see the 3-D Glasses (and they call the attraction 4-D in the TV ad), but really don't explain it is a ride, instead of a movie. They also very specifically avoid mentioning the ride is at DCA. Is the words "Disney's California Adventure Park" so toxic they can't use it??? Seems like it to me....
