Originally Posted By danyoung >...why would someone spend money on a vacation and not do simple research like find out the park hours, figure out there are 2 parks, and check to see which park has the rides you want to go on?< I was actually thinking of this earlier today. As many times as I've been to Orlando, I've only been to Universal once, for a corporate party. If I were to go again, to maybe see the new Simpsons ride, I'd be stupid to show up at one of the two parks there and assume that that's where the ride is. I'd want to find out first which park it was in. And if I'd seen a commerical that the new ride is in Universal Florida, well, not knowing the place that well I'd want clarification about which park before committing. >It's an Ad, and the Ad should give you all the information you need.< Wow, DB, do you not understand the advertising game! The purpose of an ad is NOT to give you every piece of information needed. A successful ad campaign is designed as a spiral, with the first ads simply creating awareness and excitement. As the event approaches, then you fine tune things and make sure, through ads and billboards and news and general media coverage, that people have all the information they need to take advantage of the product. >The TV ads and Billboards are designed for the LOCAL who will take his/her family to a park this summer.< This doesn't help your argument any, DB. If it's for the local market, who are deluged with Disney information, don't you think they would be savvy to the idea that there are now TWO parks, and that maybe they might want to make sure which park the new ride is in? Are these first spots somewhat misleading? Of course. Are they criminal or stupid or grossly negligent? Hardly. It's all part of a campaign. I say it again - let's wait and see what the next wave of spots has to offer in terms of location specifics. There is simply no advantage to Disney to intentionally create this type of confusion. Tie the new attraction to the Disneyland name, and then add in the detail that the new ride is in the new park.
Originally Posted By Darkbeer I seriously doubt that there will be a "second" commercial. The one that aired will be the one used all summer, with a minor edit after June 17th, when it will say "Now open at the Disneyland Resort". And as you claim, most locals know there are two parks, why not tell the locals WHICH of the 2 parks the ride is located at? Billboards are very misleading, and based on prior history, will not be changed until the end of summer. IMHO, it looks like Disney is SPECIFICALLY avoiding using DCA in its advertising. Heck, even the Food and Wine Festival is advertised as "Disney's" with no mention of DCA...
Originally Posted By bean Darkbeer, I hate to tell you but Disney is not SPECIFICALLY avoiding using DCA. Knowing how well you do research it amazes me how you seem to avoid referencing every news story that specifically states that the attraction is opening in Disney's Hollywod Studios in WDW as well as Disney's California Adventure in the Disneyland resort. the name of the park has been used with ever major news media as well as the resorts site and podcasts that have been released. There is no conspiracy to avoid using DCA's name. Its all just part of the marketing strategy to get it into peoples heads that it is no longer just one park or another but a resort that will eventually have a huge expansion and a third gate in the not so distant future
Originally Posted By Darkbeer But I am talking about what the Walt Disney Company is saying to the Southern California residents. Yes, the news media is mentioning DCA, but they are NOT the spokespeople for the parks. We have two issues, the name of the attraction, which most News Media is using the "Toy Story Mania!" name, which matches up with PR/Marketing folks are using as the name of the attraction. And then the location of the attraction... Have you seen the Billboard, Bean? <a href="http://www.laughingplace.com/showpic.asp?filename=http://laughingplace.com/files/live/big/0004661-56237.jpg&caption=Billboard+spotted+on+I5+in+LA" target="_blank">http://www.laughingplace.com/s...I5+in+LA</a> To me, it is clear, "Toy Story Mania" at Disneyland. Haven't seen a print ad yet, and I presume they won't come out until around June 17th, but I bet you they will say Disneyland (Resort) and not mention DCA at all.
Originally Posted By mawnck As a lifelong anti-characters-in-IASW person, I have to say ... I just don't see what the fuss is all about with this one. You're splitting hairs here. While it's kind of amusing that the PR people can't get the name straight, the fact is that the sucker IS in Disneyland. If the guest can't (a) afford to go to both parks and (b) figure out which of the two parks they want to go to, I don't see how that's the commercial's fault. It's not a seminar on the most economical and efficient way to enjoy your Disney vacation. It's a friggin' commercial.
Originally Posted By danyoung What has more of an impact on the viewing and listening and billboard reading customer? Disney's California Adventure, or Disneyland? To me, that Disneyland logo in the classic Walt font is an incredible eye-catcher. DCA just doesn't have the cachet that Disneyland does. Now, on a related topic, was the Disney company silly to name its new 2-park complex Disneyland? The same as the existing park? Yeah, I kinda think they were. But nowadays, Disneyland means the entire area, while Disneyland PARK means the classic DL. And I think most people who would be even slightly influenced by any of the ads and billboards know the difference by now.
Originally Posted By 2001DLFan <<danyoung : “...why would someone spend money on a vacation and not do simple research like find out the park hours, figure out there are 2 parks, and check to see which park has the rides you want to go on?†I was actually thinking of this earlier today. As many times as I've been to Orlando, I've only been to Universal once, for a corporate party. If I were to go again, to maybe see the new Simpsons ride, I'd be stupid to show up at one of the two parks there and assume that that's where the ride is. I'd want to find out first which park it was in. And if I'd seen a commerical that the new ride is in Universal Florida, well, not knowing the place that well I'd want clarification about which park before committing.>> Well, if someone were going to WDW, heard the ad about the Simpson’s attraction at Universal Florida, and DIDN’T KNOW THEY HAD A SECOND PARK, what research do you think they would feel they needed? I know of a LOT of people here in So Cal that DON'T KNOW that DCA exists. Many people coming to the area for a convention or other reason may think they will drop into Disneyland to see the new Toy Story attraction. The ads don’t clarify that the attraction is in DCA. The only word that relates to the location is Disneyland (with Resort in tiny letters below that is easily missed). Even the billboards aren’t clear. If someone visiting the area, or EVEN LIVES HERE, aren’t aware of DCA, the failure of marketing to make the attraction’s location clear will result in unneeded problems.
Originally Posted By 2001DLFan <<<<bean: Darkbeer, I hate to tell you but Disney is not SPECIFICALLY avoiding using DCA. Knowing how well you do research it amazes me how you seem to avoid referencing every news story that specifically states that the attraction is opening in Disney's Hollywod Studios in WDW as well as Disney's California Adventure in the Disneyland resort. the name of the park has been used with ever major news media as well as the resorts site and podcasts that have been released.>> Well, in that case, it’s even more imperative that they be clear about the attraction’s name and location. When media and internet are going on about reviews, soft openings and other points of interest, even those who are aware that the attractions are being opened at different times in different resorts with different names, will be confused.
Originally Posted By 2001DLFan <<danyoung: What has more of an impact on the viewing and listening and billboard reading customer? Disney's California Adventure, or Disneyland? To me, that Disneyland logo in the classic Walt font is an incredible eye-catcher. DCA just doesn't have the cachet that Disneyland does. Now, on a related topic, was the Disney company silly to name its new 2-park complex Disneyland? The same as the existing park? Yeah, I kinda think they were. But nowadays, Disneyland means the entire area, while Disneyland PARK means the classic DL. And I think most people who would be even slightly influenced by any of the ads and billboards know the difference by now.>> Well, going beyond our local Disneyland regional issues, the naming of the resort Disneyland was a big mistake internationally too. With Disneyland being a resort, that was the reasoning they added Park to indicate the Disneyland park. Unfortunately, Disneyland Paris, which has been known by DLP, is now being confused by Disneyland Park – DLP. While some people may not consider that anything significant, even some Imagineers I know are having problems when they are having to determine what DLP any particular issue is related to.
Originally Posted By mawnck >>Well, going beyond our local Disneyland regional issues, the naming of the resort Disneyland was a big mistake internationally too.<< What do you propose they name it? World of Woo-Hoo?
Originally Posted By oc_dean >>Darkbeer, I hate to tell you but Disney is not SPECIFICALLY avoiding using DCA. Knowing how well you do research it amazes me how you seem to avoid referencing every news story that specifically states that the attraction is opening in Disney's Hollywod Studios in WDW as well as Disney's California Adventure in the Disneyland resort. the name of the park has been used with ever major news media as well as the resorts site and podcasts that have been released. << But we are not talking about that .... We are talking about this one specific TELEVISION ad ... aimed at getting MILLIONS interested in coming. .... And when they show Main St. .. show "Disneyland" in large letters ... and "resort" in small letters ... It's pretty obvious they are desperately trying avoid mentioning it's in the most controversial Disney theme park .. going on 7 years now.
Originally Posted By WilliamK99 >>Well, going beyond our local Disneyland regional issues, the naming of the resort Disneyland was a big mistake internationally too.<< You do know it is called DLRP. Disneyland Resort Paris.
Originally Posted By bean Have you seen the Billboard, Bean? yeah i have seen the billboard, its not the big deal its being made out to be. Higher ups and marketing are pushing to get people to parkhop and to see the place as a resort. I do not agree with the way its being done. The parks name should also be on it but its not a conspiracy to hide DCA. As a matter of fact the whole idea for these additions and future additions are to continue pushing the park and resorts attendance up. Using the most recognizable name is a marketing strategy. even if someone does not get the "resort" reference once they get their they are more informed on the hoper pass for a few extra dollars. There is also a big push for the sale of annual passes as a better deal over a one day ticket. similiar strategies have been use in the other resorts. similiar campaigns also were used in Paris for TOT its really nothing new. The objective is to sell the resort not individual parks to the public.
Originally Posted By bean I do believe that no matter what the resort was called, people would still confuse the name. Many people now call the magic kingdom Walt disney world not realizing that its the name of the whole resort. I think disneyland resort sounds better than Walt disney World west. There will be plenty of advertising for the attraction with DCA's name once you are on property. People could then make up their decision at that time. Has anyone seen the simpson ride comercial it basically shows a simpson episode and then a car on a coaster Very little is mentioned that its basically a new movie using the same ride system as Back to the future. Is that misleading? I do not think so eventhough I have already heard people say that there is a new simpson coaster in universal studios. I am sure people will do some research before going to that park.
Originally Posted By danyoung >I know of a LOT of people here in So Cal that DON'T KNOW that DCA exists.< I'm finding that hard to believe. But even if it were true, at this point why would any of those people even be interested in a new attraction at either one of the parks? Have they stayed away all this time, remained blissfully ignorant of the park expansion, and suddenly will want to rush to Anaheim to see this new attraction? Not a chance. The people who will be influenced by these ads already have an interest in Disney parks, and thus already know that they're dealing with 2 parks in Anaheim. And for the few who stick their heads in the sand and still show up at DL park looking for TSM, IMO they ain't the sharpest knives in the drawer, are they?
Originally Posted By Dabob2 FWIW, the ads for WDW that we see all the time here haven't mentioned which park a new attraction was opening in for as long as I can remember. The new TS ride - no mention of DHS. Everest? No mention of AK (and I think they even showed the castle at the end of that spot when they intoned "Walt Disney World." So was that intentionally misleading? I don't think so.
Originally Posted By WilliamK99 Dabob, remember according to the OP, Disney = bad, other theme parks in So Cal = good To even make this into an issue is a pathetic attempt at making a mountain out of a molehill.
Originally Posted By dlpostcardguy Darkbeer I'm with you on this one. Also, Bean said it in an earlier post. I think the real motive IS to get people to park hop even if they are ther for one day. Heck, they make an extra $25 or $30 bucks and it doesn't cost them any more than a single day ticket. My sister mentioned to me last night about the new ride and said how expensive it was to get into Disneyland. (I think she said something like $93.00.) I had to explain to her that was for a park hopper ticket and the regular price is around $65 bucks. I guess she read that in the Times in an article listing new So CA attractions at the different parks. I didn't see it but it clearly must have emphisized the park hopper ticket as THE addmission media for Disneyland.
