Originally Posted By 2001DLFan ^^^^ And you probably gave many Disney customers more credit than they deserve.
Originally Posted By Darkbeer Brady MacDonald from the LA Times makes his opinion known... <a href="http://travel.latimes.com/daily-deal-blog/?p=1969#comment-88970" target="_blank">http://travel.latimes.com/dail...nt-88970</a> >>‘Misleading’ Toy Story Mania advertising campaign If you’ve noticed those freeway billboards or television commercials promoting the new Toy Story Mania interactive dark ride coming to “Disneyland†(in giant letters), then you probably missed the “Resort†(in microscopic letters). Blue Sky Disney calls the ad campaign “misleading†— since the ride is coming in June to Disney’s California Adventure (which is never mentioned on the billboards or in the commercials) and by extension to the Disneyland Resort. Might Mickey be a bit embarrassed of DCA?<<
Originally Posted By WilliamK99 I guess that makes Disney embarrassed of Disney Studios as well because the ads in Florida mention Walt Disney World and not Disney Studios....
Originally Posted By Park Hopper >>I guess that makes Disney embarrassed of Disney Studios as well because the ads in Florida mention Walt Disney World and not Disney Studios....<< Ok, how many times have you made this point. Is it ground into the dirt yet? I think someone around here lives in a glass house and is throwing stones. And btw, there is no single park at the Walt Disney World resort called Walt Disney World. But you can't say the same for the Disneyland Resort. Do you see how confusion might be possible at one resort and not at the other?
Originally Posted By Dabob2 <Ok, how many times have you made this point. Is it ground into the dirt yet?> Ground in or not, he's correct. As for confusion, some people actually DO think the MK is called Walt Disney World. In 2002 I was there around Christmas with my spouse's family and while we were in EPCOT, my spouse's sister said she'd like to go to Walt Disney World in the evening. She meant the MK, of course. If she saw the add for MM "coming to WDW," she'd almost certainly think it was in the MK. Some people are confused by fastpass, some people are confused by the multi-park concept, some people are confused by anything. Most people are a little brighter, though.
Originally Posted By danyoung Gee, I hope DB can find a few more newspaper articles to support his position, cuz only then will he prove that he's correct.
Originally Posted By oc_dean I think we got two entirely different topics here. Walt Disney World one story Burbank and an inane campaign to try to not mention their most embarrassing theme park blunder: DCA The difference between the two: Walt Disney World's MK WAS called "Walt Disney World" for YEARS! From the beginning in 1971 .. and for the next few DECADES! *I* still refer to it as "Walt Disney World". "MK" to me .. is the generic name for the "Disneyland" type theme park - which can be applied to DLP, TDL, HKDL .. and yes - WDW and DL. They are ALL "mk" parks. DCA was always called DCA.... Toy Story Midway Mania is called Toy Story Midway Mania Paradise Pier is called Paradise Anaheim is Anahiem AND Walt Disney World WAS CALLED Walt Disney World for YEARS .. and there are plenty people (like myself) who still refer to it as: WDW! Two different discussions here.
Originally Posted By bean does this sound familiar Los Angeles Angels yet they are in Orange county. Strategies to used more recognizble names to lure people to a certain area has always been used yet when it comes to Disney its a conspiracy
Originally Posted By 2001DLFan <<bean: does this sound familiar Los Angeles Angels yet they are in Orange county. Strategies to used more recognizble names to lure people to a certain area has always been used yet when it comes to Disney its a conspiracy>> Well, it’s a conspiracy when done by the Angel’s new owners too. It angers Anaheim because it reduces them to a second rate city. And, it angers LA because they already have their Dodgers and are just being used by a team that has NO connection to the city. Manipulation in order to give an inaccurate impression is frustrating and leaves a bad impression.
Originally Posted By 2001DLFan <<bean: does this sound familiar Los Angeles Angels yet they are in Orange county. Strategies to used more recognizble names to lure people to a certain area has always been used yet when it comes to Disney its a conspiracy>> Well, it’s a conspiracy when done by the Angel’s new owners too. It angers Anaheim because it reduces them to a second rate city. And, it angers LA because they already have their Dodgers and are just being used by a team that has NO connection to the city. Manipulation in order to give an inaccurate impression is frustrating and leaves a bad impression.
Originally Posted By bean you are right about that but even then its all about marketing. Its all about reaching the mass and using recognizable names. to a fe group of people its upsetting but to the masses it make little diference
Originally Posted By oc_dean I've asked people. You know ... just regular people .. not us Disney nerds on the net ... and they say the same - It's false advertising!
Originally Posted By oc_dean And bean .. I thought that whole thing with the Los Angeles/Anaheim Angels thing was cooky too!
Originally Posted By oc_dean It's all "clever" manipulation It's true .. It's nothing new .... Disney has done it before ... So has millions of other companies ... But I see no reason why we are not allowed to call them out on it. I appreciate when companies do clever advertising to capture an audience. We can look at one form of truly innovative clever means. Like what movie studios do with a thing called "Teaser Trailers". They just give a little info. But there's plenty of history now .. on the missfortunes of the most controversial theme park Disney has ever done. 7 years of it now. And I sense a strange feeling from some ... that it's "okay". Why can't they just be straight up? Oh no .. don't bother. We get it. They understand the bad after taste DCA has given many people for the last 7 years. They want to try to pass off Midway Mania as part of Disneyland. At least they DO let people know once on DLR property. Today ... There are banners, especially throughout the entrance leading into DtD that Midway Mania IS in DCA. Here's the clever thing: Don't tell the public where it actually is in billboards and current tv ads.... But once they are on DLR property .. we'll let them know. It just doesn't make it right .. at the end of the day ... With missleading information! Yeah? So other companies have done it for years? Well .. it's not right even then. How about doing the right thing?! I've never appreciated ANY company with deceiptive ad campaigns. Clever ones .. yes. Not ones giving false information! Try reading the word "resort" on a freeway billboard without a magnifying glass.. and not get into an accident!
Originally Posted By danyoung But dean, to me it just makes no sense at all that Disney would do this with the intention to mislead people away from DCA. They know better than anybody that DCA needs help. What better help than a new long-awaited attraction to help build attendance? I'd think they would shout it from the rooftops, rather than try to mislead in any way. As I said before, my belief is that this is just part of a marketing campaign that starts with the DL resort and then fine tunes to DCA. If anything, the marketing folks are guilty of the same type of lack of understanding they've shown in the past, like when they would show the Mark Twain in WDW videos, or Walt giving his opening day speech on Main Street of Florida's Magic Kingdom. When they put these spots together, their entire goal is to get your attention and build as much interest as they can. What better way than to have the TSM characters in a completely recognizable place like DL's Main Street? Again, is it misleading? Yup. Is it kinda stupid for them to do it this way? Yup. Is it a conspiracy to direct attention away from DCA? That would make no sense at all.
Originally Posted By Dabob2 <Walt Disney World's MK WAS called "Walt Disney World" for YEARS! > Actually no, not officially. In street parlance yes (which continues today, as my sister-in-law proves). But the MK was always called "The Magic Kingdom" and WDW right from the beginning referred to the entire complex, which even in the early years included hotels, shopping, outdoor activities, water sports, golf courses, etc.
Originally Posted By Park Hopper I'm sorry but after spending a few days staying at the resort, riding those busses, it becomes pretty obvious that the Magic Kingdom is called the Magic Kingdom. If you can't get that much down, you'll never get on the right bus and you'll never get to the park. Twenty years ago, I can see where there still might have been some confusion. I can even see that older folks, who grew up while there was still only one or two parks down there, might make that mistake. But I think today, in the 21st century, to most folks who visit WDW the Magic Kingdom is the Magic Kingdom.
Originally Posted By Dabob2 You'd think so. And for most people that's true. But my sister-in-law still got it wrong. And I heard one person in AK say that tomorrow they were going to spend the day in "Disneyland." (meaning the MK of course). Some people will simply be confused about just about anything. Most people won't, though, and I'm sure most people won't be confused about where TSMM is, either.
Originally Posted By Witches of Morva ORDDU: You know, ducklings, if my sisters and I wanted to invite all of you to Morva for a costume party--and then failed to tell you what KIND of party you were being invited to, wouldn't you feel we'd left out a very important fact after you found out the REAL theme of our party? ORWEN: You'd think they would. ORDDU: Or if we failed to mention the precisse location it would be best for you to park your broom sticks, leaving them vulnerable to the over-night trash collector who comes by, wouldn't you be angry with us for putting your only means of transportation in such jeopardy? ORWEN: To hear some of you talk, you'd want to blame the guest for not bothering ASK about all these things, first, instead of feeling you could trust us to keep you all properly informed. ORDDU: But that's not how it works. A company, such as Disney, should have better communication skills than it does. Even their web-footed fan site is difficult to follow and not very user friendly. ORWEN: But that's ANOTHER story for ANOTHER day. ORDDU: The point IS, if you're the one who wants to attract business, then it's YOUR responsibility to makes sure your ads aren't misleading or so easily misinterpretted. Good commuication has become a lost art all over the world. That's why every company out there, today, should do as much as they can to make sure they take responsibility for making things as crystal clear as possible. ORWEN: After all, there's an awful lot of people out there who don't know the difference between DCA and Disneyland Resort. If Disney Management would have made sure the TV commercial came right out and said Toy Story Midway Mania was at DCA--instead of the Disneyland Resort--it would have been a whole lot better. ORGOCH: Sure would! Then a sister witch wouldn't have ta waste her time puttin' up with all the dang arguments AGIN' good communication that only serves ta promote BAD communication!! Just don't make no sense!
Originally Posted By 2001DLFan <<danyoung: But dean, to me it just makes no sense at all that Disney would do this with the intention to mislead people away from DCA. They know better than anybody that DCA needs help. What better help than a new long-awaited attraction to help build attendance? I'd think they would shout it from the rooftops, rather than try to mislead in any way. Again, is it misleading? Yup. Is it kinda stupid for them to do it this way? Yup. Is it a conspiracy to direct attention away from DCA? That would make no sense at all.>> Well, either Disney is purposely using misleading tactics to draw people to the Disneyland resort without revealing the attraction is in DCA (for whatever reason) or Disney’s marketing division is woefully incompetent in their thinking. Sometimes I think that Disney has been lacking when it comes to making sense. If the thought that this marketing campaign would be cleaver, and they continue with it in spite of the criticism it’s receiving, they are just adding to the other mistakes they have been making recently. All that is doing is adding to the increasing distrust and antagonism towards the Disney Company by the very guests they are dependant on. While there are certainly those guests who have no clue and are totally oblivious to these issues, if Disney is depending on them to keep the company afloat, they will soon find their quality down to the level of those they had always been superior to. If Disney becomes the same as everyone else, the challenge to keep, let alone increase their guest levels will become increasingly difficult if not impossible.
