Originally Posted By danyoung >Well, either Disney is purposely using misleading tactics to draw people to the Disneyland resort without revealing the attraction is in DCA (for whatever reason) or Disney’s marketing division is woefully incompetent in their thinking.< I really do think the latter is the case. It's not that they don't know marketing - it's that they don't really know their product. And with all this talk about the Magic Kingdom vs. WDW, think back to when WDW opened, and the first park was named the Magic Kingdom. Now, everyone knows that Disneyland was also referred to informally as the Magic Kingdom since the 50's. I can still hear Jack Wagner's voice in my head wishing me "a wonderful day at the magic kingdom of Disneyland." Disney calling its new park in Florida the MK was bound to cause confusion right from the start, and this confusion still goes on today. I think the TSM spot is more of the same thing - marketeers promoting a product without really understanding it.
Originally Posted By Kar2oonMan >>Well, either Disney is purposely using misleading tactics to draw people to the Disneyland resort without revealing the attraction is in DCA (for whatever reason) or Disney’s marketing division is woefully incompetent in their thinking.<< Those are the only two choices, huh? I will agree that Disney has done a dreadful job of marketing DCA since day 1. Characters looking over a hedge? If I were making the ad, would I have included a shot of Main Street? Probably not, but then again, no one here knows what the creative specs of this ad were. If this exact same ad is running in FL, and the budget didn't allow a lot of establishing shots, then Main Street is one of the few instantly recognizable things both places have in common. This idea that confused people will rush into Disneyland expecting to find "Toy Story Mania" (sans Midway) there is overblown in the extreme. Truly, if anyone wanders past all the signage and hoopla highlighting where this attraction specifically is and still be in a state of confusion, then they're just as likely to ride Buzz Lightyear and assume THAT ride is "Toy Story Mania" and walk away happy. I don't mean to dismiss real concern, but I think much of the "concern" here is a lot of crocodile tears and yet another chance to knock DCA. This ride is exactly the sort of character-based stuff you've been crying out for since 2001. You're getting character-based stuff in spades. Don't worry. Be happy.
Originally Posted By oc_dean Another new ad I spotted near my Red line depot in Universal City today... With "DISNEYLAND" in nice bold letters ... and "resort" in little-itty-bitty letters.
Originally Posted By oc_dean A little off topic here ... but on the same subject when it comes to ads ..... GET A LOAD OF THIS..... I use the Red Line subway to work everyday. There's a stretch from the Hollywood and Highland entertainment center station to the Universal City station ... where the train picks up some serious speeds .. up to 70mph. I thought I was seeing things .. when an electronic screen ad (traveling north only) popped up. When you are looking outside .. it's about 3 feet tall in the tunnel .. and probably some 1,000 feet long or more. I don't know how in the heck they do this. Something of a zero-trope effect to get a "single frame/screen" view. This has to be one of the most advanced forms of ads I've ever seen in my life! Something I thought would only come from a science fiction movie set far into the future. It last about 20 seconds .. and with the train speeding 70mph .. you know those electronic screens are LONG! Currently they are running ads for Wall-E. And last month ads for Speed Racer.
Originally Posted By Dabob2 <I don't mean to dismiss real concern, but I think much of the "concern" here is a lot of crocodile tears and yet another chance to knock DCA. > Bingo.
Originally Posted By Kar2oonMan >>With "DISNEYLAND" in nice bold letters ... and "resort" in little-itty-bitty letters.<< But that's the logo for the resort. Remember the previous one, people here hated so much? The one that used the familiar "Disney" script with a sans serif "land" and "resort"? So, they returned to the more familiar old English style. Now many of the same people are convinced it causes confusion. Maybe Nike, by reducing their logo to only a wordless swoosh, is trying to hide something?
Originally Posted By Kar2oonMan By the way, you ask most people here in Northern California where "Disneyland" is, you know what they say? L.A. Yet, they still manage to find the place, despite speaking in (very) broad generalities as to its actual location.
Originally Posted By danyoung ><I don't mean to dismiss real concern, but I think much of the "concern" here is a lot of crocodile tears and yet another chance to knock DCA. > Bingo.< Bingo your bingo!
Originally Posted By Witches of Morva ORDDU: Well, not in the case of your cauldron girls. We actually enjoy DCA better than you might think. It's the lack of good communication that bothers us. There's no excuse for it, really, and anyone who tries to defend such a thing ought to be ashamed of themselves.
Originally Posted By Dabob2 But it's no more "bad communication" than the WDW ad for Everest that didn't mention DAK, but did show the castle at one point. Apparently, once you get to Anaheim, there are so many banners and signs you couldn't possibly miss which park it was in. At WDW it would be worse, since the parks are literally miles apart.
Originally Posted By Kar2oonMan >>But it's no more "bad communication" than the WDW ad for Everest that didn't mention DAK, but did show the castle at one point.<< Exactly. You know, there are things to be ashamed about in life, and then there are simple differences of opinion on theme park marketing techniques.
Originally Posted By Witches of Morva ORDDU: Then you and danyoung should take responsiblity for the way you smugly misinterpret what others are trying to say and stop claiming they're are just looking for excuses to bash DCA. Obviously the two of YOU enjoy this sort of thing. You've both gone out of your ways to misinterpret a certain coven of witches in the past, along with others. It only serves to mislead others who might not know any better. Your accusations may seem harmless to you, but their actually quite insulting.
Originally Posted By mawnck There now, Disneyland. You see how much trouble your commercial has caused? Aren't you ashamed of yourselves!
Originally Posted By irishfan I thought I was seeing things .. when an electronic screen ad (traveling north only) popped up. When you are looking outside .. it's about 3 feet tall in the tunnel .. and probably some 1,000 feet long or more. I don't know how in the heck they do this. Something of a zero-trope effect to get a "single frame/screen" view. >>This has to be one of the most advanced forms of ads I've ever seen in my life! Something I thought would only come from a science fiction movie set far into the future. It last about 20 seconds .. and with the train speeding 70mph .. you know those electronic screens are LONG!<< Sounds like something similar they have at Heathrow in London, in the tunnels the Heathrow Express Train uses.
Originally Posted By danyoung >Then you and danyoung should take responsiblity for the way you smugly misinterpret what others are trying to say and stop claiming they're are just looking for excuses to bash DCA.< I don't have a smug bone in my body, and I don't think I've misinterpreted anything. And are you seriously trying to tell me that Darkbeer ever misses an opportunity to grind DCA into the dirt? I enjoy his photography and his Monday update as much as anyone, but if there's ever a chance to take a swing at DCA, he's right there swinging. That's his right, as it is my right to challenge him. And I don't think DB and I are ever as ugly to each other as you just were to me. >You've both gone out of your ways to misinterpret a certain coven of witches in the past...< Sigh. I wouldn't say this if you weren't first attacking me, but you are NOT a coven of witches - you're just a guy (or a girl?) who's taken a writing style way too far. It really gets old, duckling.
Originally Posted By Park Hopper First of all: You’re right. Darkbeer never misses an opportunity to bash DCA, but that doesn’t negate the fact that he makes a lot of good points. Second: I think the ads are misleading. Is it the end of the world? No. Will I never step foot in another Disney Park because of them? No. Third: Even though I think the ads are misleading, I can respect the opinion of those who don’t. And if I can’t bring them over to my way of thinking, I can still live a long and happy life. Trying to ridicule people who disagree with you is inimical to the whole discussion board process. Please restrain yourselves.
Originally Posted By Kar2oonMan >>You've both gone out of your ways to misinterpret a certain coven of witches in the past<< No, I haven't. In fact, I am quite fond of you generally. I even started a thread "In appreciation of Witches of Morva" at one time. We just disagree on some things, that's all. We'll have to agree to disagree. But please don't ask me to think that Darkbeer started this thread completely out of some deep concern for clarity. That's insulting.
Originally Posted By dlpostcardguy After seeing the TV ad a few more times I think their real motive is to push the park hopper tickets. They probably realize that DCA is still not a draw on it's own (for single day guests) so why not try and make an extra $30 bucks on a one day ticket. The announcer says something like 'see it with a park hopper ticket' at the end of the ad.
Originally Posted By Darkbeer Wait until they change the end of the commercial to promote the "Summer Fun Ticket" for SoCal residents when the ride officially opens in a couple of weeks... <a href="http://micechat.com/forums/blog.php?b=409" target="_blank">http://micechat.com/forums/blo...hp?b=409</a> >>Disneyland to offer a special "Summer Fun Pass", 3 days for $99 Disneyland has designed a special summer Southern Californian (and Baja California, Mexico) offer to be available if purchased in advance at selected locations, basically Southern California Grocery Stores. (Vons, Ralphs, Albertsons, Stater Bros., and Gelson's). Based on prior promotions, this offer will also be available at other locations and Disneyland.com. Some key points. These tickets go on sale June 16th, and not valid until that date. The first day of use must be between June 16th and August 30th, 2008. The Summer Fun Pass is Blocked out July 4th (cannot use any of your three days on the 4th). You then have 45 days to use the other two days. These tickets are ParkHoppers, so you can visit both parks on the same day. The tickets are cleared marked that each person that uses a "Summer Fun Pass" must have proof of living in the Southern California/Baja California area. (Southern California residents within ZIP codes 90000-93599 and Northern Baja California residents within ZIP codes 21000-22999.) This is one of the better Summer Discounts that Disney has offered to Southern Californians in a while. It is a 3 day ParkHopper with a longer window (45 days instead of the normal 13 days after first use) and you can apply the Summer Fun Pass to any Annual Pass (of course, the Annual Pass will be backdated to the first day of use of the Summer Fun Pass). But since the Southern California and Southern California Select Annual Passes are blocked out most of the summer. Somebody could buy the Summer Fun Pass, get three visits during the summer period, and then upgrade to a Southern California AP for the rest of the year.<<
Originally Posted By bean that is a very good deal, most likely to counter act any effects the economy might take on the resorts attendance. I believe all the southern California theme parks are starting to pormote discounted tickets for the summer. The same is starting to happen in Florida and it will be interesting if WDW does something similiar for its residents
