Originally Posted By danyoung > I don't mean to make it sound sinister but I just don't believe no one knows the difference. < If I have to pick between the two options, I lean towards this spot going all the way through the production cycle without the right people with the right knowledge seeing it and knowing what they were looking at. But you could be right in that they know about the differences, but think we're dumb enough to not notice.
Originally Posted By jkayjs <<But you could be right in that they know about the differences, but think we're dumb enough to not notice.>> To an extent yes but the "we" are not folks like you and me and others on these boards, it's the newbies the untapped market. I don't think they're banking on "dumb" as much as uninformed. Neophytes are an advertisers dream.
Originally Posted By Spirit of 74 Many Disney execs today have a very low opinion of their customer base ... and of the very product they're in charge of selling. I have no idea what the real reason is behind these ads, but they are deceiving. You don't pass off attractions at DL as being at WDW.
Originally Posted By DlandDug Now you folks know how many of us on the West Coast feel about so much of the packaging and print material that is produced back there for Disneyland. The attitude seems to be "a train station's a train station, if you've seen one Splash Mountain you've seen 'em all." So we get Disneyland Barbie with a photo background of the MK station, and a back cover photo of the MK's Splash Mountain on the official Disneyland Resort CD. There are many, many more examples I could cite. I believe it is a combination of outsourcing and complete lack of care over how each park is being presented. Consider, too, that the current head of Parks and Resorts really believes in the notion that, when it comes to promotion, one size fits all. It starts at the top, folks. (Or, as others would say, fish stink from the head!)
Originally Posted By Spirit of 74 Just saw the commercial again ... it is REALLY BAD ... we're not talking about 1-2 DL clips edited into a WDW spot ... the ENTIRE ad is DL with a WDW tag at the end and Kelsey 'I must have really needed the money as my new comedy on FOX ain't gonna last' Grammer talks about all the holiday offerings in all four parks. I was thinking does he mean Knott's and Uni Hollywood too?
Originally Posted By Spirit of 74 ^^Hehe ... you can easily make an argument of a bait-and-switch by Disney if some newbie looks at the commercial and heads to Florida looking for Indy and Mansion Holiday and, even the California parade. Now, it wouldn't ever go anywhere, but that's not the point. A company the size of Disney should be able to have a unqiue Florida campaign showcasing everything from Ozzy's Lights at the Studios, to Holidays Around the World at Epcot, to Jingle Jamming Parade at DAK to the new Lighting and Holiday Wishes at MK. They're just unebelievable cheap and lazy. I was hoping for better when Mendenhall left the company, but it's just more of the same.
Originally Posted By kennect Spirit, You definitely make your point with mention of those attractions...Hopefully one day they will get it worked out...Sad part is it doesn't seem like something that would be that hard to do....
Originally Posted By danyoung >Sad part is it doesn't seem like something that would be that hard to do....< With the right footage available, I could knock out a terrific 30 second spot in about 2 hours of editing. Doesn't seem like such a high price to pay now, does it?
Originally Posted By seanyoda I seem to recall that last year WDW also used the Disneyland Christmas Advertisement. Why should we be surprised that they did so again this year?
Originally Posted By figment1986 Hopefully next year they will have a new commercial, to show off some of the newer stuff, at least the castle lights.
Originally Posted By cmash95 this is the same commercial they used last year and I had the same complaints. what do you expect from rasulo and company? they actually did two commercials. same footage two different tags but when all your marketing is geered towards DISNEY PARKS concept I would expect nothing more. heck I am surprised there wasn't something form france thrown in as well. you want unique comercials you have to have unique marketing and you don't have that at disney.
Originally Posted By Sport Goofy I was satisfied 20-25 years ago when WDW didn't run any commercials at all. They did very little advertising. How much of the ticket price increases over the last two decades has been dumped directly into marketing efforts? From my perspective, I would much rather they spend as little money as possible on the marketing side and focus their budget on park operations and attractions. If using stock footage from all the parks is a cost-effective way to produce these commercials, I'm all for it.
Originally Posted By Spirit of 74 ^^Goofball, I was totally with you after that first paragraph ... but then you had to keep on talking!
Originally Posted By cmash95 you know dcl hasn't done commercials for years and they sell out almost every cruise. and now that DVC has taken off, disney has a built in audience. WDW doesn't need advertising except maybe local radio spots to promote the residents deals and parties. and of course the local billboards we have, but honestly That is really all that is needed especially with all the disney travel companies around and all the wonderful chat boards that are disney related they can spend the advertising money where it's needed most. Good QUALITY entertainment.
Originally Posted By bayrr326 Well, that is the thing. These commercials are meant for Florida residents to get them to come to experience the holiday stuff and it shows none of the actual holiday stuff. How hard would it be to put together a commercial that features the Osbourne Lights, Holidays around the World and MVMCP? If they wanna get FL residents to come visit the parks during the holidays maybe, I don't know, actually show what the heck is going on.
