Originally Posted By Spirit of 74 <<Yes, that would certainly be the fair way to do it. But do you think Disney can afford to take that chance image-wise? Reminds me of the "I'm going to Disneyland" line after the Super Bowl. One Super Bowl MVP was Ray Lewis, who had been tried for murder earlier that year. Would he have been the right player to deliver that line?>> Interesting comparison, oh wise one. Although in fairness to Lewis, I don't believe he was tried. He was implicated as an accessory or at the scene. But Disney doing a commercial campaign with those spots. It's not the same as a contest. If say the MVP of the World Series has a sordid off the field life, Disney can simply pick someone else from the team. I believe they make arrangments with a few players from each team in advance just in case.
Originally Posted By Spirit of 74 ^^Wish there was an edit! Just realized that Lewis was indeed charged, but was found not guilty.
Originally Posted By TDLFAN >>But do you think Disney can afford to take that chance image-wise?<< NO. And that is why they even go out of their way to invent these idiotic press stunts. Disney do not need them. Let the product speak for itself without stunt promotions.
Originally Posted By TDLFAN Meant to say I don't understand why they go out of their way to invent these promotions...
Originally Posted By irishfan A couple of weeks ago there were reports of some media event regarding YOAMD in New York on Oct 18th. Is this still taking place?
Originally Posted By TDLFAN I don't see why not. After all, they have to advertize their WOD store at all cost, so their dreams can continue to come true in Manhattan. One more issue about the Dreams Promotion.... it was made clear that it was a worldwide celebration, but that is not true. Having just finished my Halloween Disney Tour around the World.. NON of the international parks have anything remotely connected with the Dreams promotion whatsoever. No "dreams" banners, merchadise, ads, etc etc... NOTHING. This is a strictly local campaign just like the Happiest Celebration was strictly to benefit WDW and no other park/resort.
Originally Posted By SuperDry <<< One more issue about the Dreams Promotion.... it was made clear that it was a worldwide celebration, but that is not true. >>> Was it? I know that the 50th celebration was promoted as a worldwide event and this was reflected at least to some extent in all of the parks, but I don't remember seeing anything that lead me to believe that the Dreams promotion was worldwide.
Originally Posted By Darkbeer <a href="http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1002650516" target="_blank">http://www.brandweek.com/bw/ne ws/recent_display.jsp?vnu_content_id=1002650516</a> June 8, 2006 >>Disney Parks and Resorts will launch its first global advertising campaign to back a promotion in which it attempts to make attendees' wildest dreams come true, it was announced Wednesday. The push, themed "When dreams come true," connects all of the company's parks, from its signature Disneyland and Disneyworld resorts in the U.S. to attractions in Paris, Tokyo and Hong Kong. The ads, created by Publicis Groupe's Leo Burnett in Chicago, independent mcgarrybowen in New York and Disney's in-house creative team, will employ directors Tarsem, Leslie Dektor and Annie Leibovitz, who will shoot both a celebrity-based print campaign and a filmed spot.<<
Originally Posted By TDLFAN Thank you Darbeer, as I remember I read this on the press release. Also, I hardly concider putting a banner with a "Disneyland turns 50 on July 2005" on it at TDL to be a Happiest Celebration tie in... Or at DLP passing a "Wishes" show as something related to Happiest celebration at all.. and HKDL? Too busy to even be bothered by it.. There was NO merchandise of "Happiest Celebration" references at any of the international parks!! HECK! Not even DL made a reference to the Happiest Celebration... Instead, they had the Happiest Homecoming on Earth... As far as I am concerned, the HCOE was strictly a WDW stunt.
Originally Posted By TDLFAN I also like how that press release reports Disney's dream campaing as "it's first worldwide effort". It's first? So what was the HCOE then?? A prelude??? They are so caught!!!
Originally Posted By SuperDry ^^^ Well, I think I do stand corrected on this matter. It does seem to be a bit of a farce to claim that Dreams is a worldwide campaign, other than that there may be worldwide advertising to promote the US parks as a Dreams destination.
Originally Posted By Darkbeer Here is an official Disney site that talks about all the worldwide parks and "Where Dreams Come True" <a href="http://disneyparks.disney.go.com/disneyparks/en_US/index" target="_blank">http://disneyparks.disney.go.c om/disneyparks/en_US/index</a>
Originally Posted By TDLFAN That's a very nice glossy site, but all it does is provide links to things you can do regardless of a Dreams campaign or not. However, if the international parks begin promoting the "Where Dreams Come True" in merchandise, decor and activities.. such as free buttons/pins giveaways to selected guests or having Mickey suites where guests can stay the night as invited guests... then I will happily stand corrected and report on it.. But that is simply NOT happening at the international parks at all as of now. Also, while at WDW yesterday, I noticed now all cash register receipts read "Disney Parks: where dreams come true" on them, and not the customary WDW logo. How much more generic can they promote the parks??? A pitty.
Originally Posted By Darkbeer TDLFAN, I agree that the Non-US parks are pretty much not doing anything in regards to the YOAMD, and that the main focus is what Jay Rasulo wants to send out from Orlando... The "Disney Dreams Contest" is only offered at Anaheim or Orlando (though it is interesting they opted to have a special UK address for mail in entries). But of course, if you go to the link above, and check the left side, you will see this.... >>The Year of a Million Dreams Enjoy a Global Celebration where Cast Members grant Guests' wishes every day.<< But it is mainly a bunch of "spin" in regards to the "international" aspect of the promotion....
Originally Posted By TDLFAN >>(though it is interesting they opted to have a special UK address for mail in entries).<< Not at all for me since the british tourists is what's keeping WDW buzzing during most "slower" times of the year. Right now I would say a good 15% of tourists to day at WDW are from the UK. You can see them all over town, shopping at our local markets and Super Targets!!
