Why does Disney keep raising ticket prices??

Discussion in 'Disneyland News, Rumors and General Discussion' started by See Post, Jul 11, 2009.

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    Originally Posted By ecdc

    The fact is, things are worth what people will pay. There is no ethereal, mysterious determiner of value in this world. If someone will pay X amount for X product, then that product is worth that much.

    My family and I plan a trip to Disneyland every year. We rarely look at the price to get in the park until we actually book the trip, and then we've already set aside enough money to go. Mind, this isn't because we're rich and don't worry about cost - far from it! - but because we've already planned on going. If Disney raises the price of a 4 day park hopper by $20, then that's an additional $80 for us. When we've already budgeted around $2000 for our trip, it's hard to notice that.

    But if Disney raised the price by $100 each, that would be $400, and we'd notice and then we might have to re-think our trip. Disney isn't doing that. The cost increases are incremental enough that it's not a deal-breaker for most people.
     
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    Originally Posted By Hans Reinhardt


    "All corporations are "greedy", there is no inherent difference between Disney and any of the other ones (aside from who sits the helm and the economic conditions they are faced with...those factors can make a big difference sometimes)."

    Well no, not all corporations are greedy. I certainly don't think that Disney was "greedy" back when things like EPCOT and Pirates were being conceived. In those days there seemed to be a real effort to push the limits of technology in order to entertain in order to make a dime. Today, the company seems far more concerned with profits and less concerned about quality and developing ground breaking concepts. Nevertheless, as others have said, any current admission increases are probably justifiable for a number of reasons.
     
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    Originally Posted By iamsally

    ^^^I do agree with that.
    Still, when prices go up I get upset. Especially since we have no money like so many others right now. It really seems expensive to me until.............

    I look at something like the California State Fair. Parking is $10 and there is no free tram. Admission is $12. Then, to ride the carnival rides all day it is $35. I mean, it is just carnival rides. (And if you do not buy the wristband tickets are $1 and most rides take 5 or more tickets. So it would be really easy to spent $100 on rides alone.) And games that cost a fortune. And concerts are exrta and food is outrageous.
    I do like the fair and go every year but dollar for dollar we get far more from Disneyland. Plus, I never leave the fair feeling full of Magic.
    So all in all I accept the price hikes but I would like to see the old quality.
     
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    Originally Posted By Anatole69

    There is a difference between building real value in a company, and just exploiting the current value for quick profit.

    Raising gate prices without also focusing on building real long term value is a strategy that will lower the value of the product over the long haul.

    - Anatole
     
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    Originally Posted By pitapan16

    "So with August coming up that means that Disneyland is preparing to rasie it's ticket prices again...WHY??? I know its mainly because of greed."


    "Because they can?"

    This is an easy one. They raise the price because you/me/Disneyland guests keep coming. Their is a thing called supply and demand, and all free enterprises in a free society are driven by this. That is how they come up with the price for your shoes, your house/apartment, your cereal, milk, eggs everything. Their is nothing in the world that is free, but it does not mean it is necessarily greed at all. "Dreamers" like Walt Disney/Bill Gates/ Henry Ford/ George Washington/ Ben Franklin are some of the most generous people I can think of BECAUSE they dreamed of such wonderful "things-products/services/ideas" that could touch many people, not just themselves. The Disney Company in this case is a business structure like everywhere else with a very rich history, at this point in time it has gone public which means it is no longer in control of one(or a small group) person. Good OR bad, thats the way. =)
     
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    Originally Posted By pitapan16

    "Why does this suprise anyone? In the real world, food goes up, so does fuel, insurance costs etc. Disney has to pay these out, and the do so by generating income. "

    I agree. In Disneyland's defense, it is one of the best bargains I can personally think of. Still, a most excellent entertainment value for the dollar, I love Disneyland. This is of course completely/obviously a personal matter as everyone has different likes and dislikes as well as various financial pictures. And you can bet your home that Disney will set their prices to majority of folks because it makes the most financial sense to do so. Disney has one main priority, to appease the interests of the stock holders.
     
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    Originally Posted By pitapan16

    "***I'll be the first to admit that Disney is a greedy corporation.***"


    "All corporations are "greedy", there is no inherent difference between Disney and any of the other ones (aside from who sits the helm and the economic conditions they are faced with...those factors can make a big difference sometimes)."

    -I'm not going to try and say Disney or any corporation is without greed. I would say quit the opposite, in fact I beleive greed is inherently inside each and everyone of us and I would like to see a show of "hands" out their who has lived completely without greed in their hearts? Ok... Now then, who out their beleives that Disneyland has negatively impacted their lives in some way? Ok... How about this one, anyone have a 401k, mutual funds, stocks, or ever even patronize one of these "greedy and evil" corporations that "steal" your money as you trade your dollars for their business? Ok... My point is that this is a FREE society and YOU are at the helm of your own life. Greed and corruption can be found EVERYWHERE. If you take an honest look i think you'll find an incredible amount of greed not inherently placed INSIDE the structure of a free business, but in the people who WORK in the business(the employees.) I find it very lame to continuoslly ask the government what they're going to do about our own personal problems and complain about how greedy corporations are. We all have the same opportunity, make the most of it, read somes books, re-think your values, talk to god, gain some control in your life.
     
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    Originally Posted By believe

    <<< Heck, it cost almost the same thing for an hour and a half at Cirque.>>>>
    Actually, probably more...

    Heck, my Barry Manilow ticket for the Hollywood Bowl is $99 plus $15 service charge. And that's for the middle seats. They have tickets for as low as $54 and tix as high as $350 (if you can get them!).

    So bottom line is supply and demand.
    Don't kid yourself, even when Walt was around the price of ride and admission was based on supply and demand...
     
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    Originally Posted By Hans Reinhardt

    I'm surprised that no one has mentioned the enormous amount of money that is currently being spent on expanding the Resort (DCA) at the moment. It's not like they are raising prices and not adding to the place.
     
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    Originally Posted By SFH

    If only shares of Disney rose in value as fast the theme park tickets.
     
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    Originally Posted By Sport Goofy

    I'm not sure I'd raise admission prices right now. There are a lot of deflationary factors in the economy with unemployment rising and people taking pay cuts in order to keep their jobs. Not to mention the decline in wealth due to stock market and housing market losses. I know that Disney has a lot of fixed costs that are not deflating, but I see a continued trend toward and advertised ticket price and a discounted price that is offered in order to lure the guests back in who can no longer afford it. I think this is ultimately a bad business practice that alienates the customers who end up paying the full fare. I know there is a lot of pressure to keep the income flowing as attendance declines in the recession, but this doesn't help to keep repeat customers in the long-term. Don't get me wrong, I don't think DL or WDW should be "cheap," but continuing to ratchet up prices well in excess of inflationary trends seems a bit off course.
     
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    Originally Posted By di-tard4life

    AP IS THE ONLY WAY TO GO..AND GET THE PARKING INCLUDED..IT SURE HELPS ALOT!!
     
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    Originally Posted By Rider 1

    "Why does Disney keep raising ticket prices"

    Because they can... and everyone pays...

    The price you charge for something is the amount that people are willing to pay. Prices are raised and people continue to pay.

    When Disney starts losing money, they will review their pricing structure - not before.
     
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    Originally Posted By Sport Goofy

    << Because they can... and everyone pays... >>

    Except not everyone is paying these prices. Disney is offering discounts galore through a number of different promotions. Back when I first started going to Disney, there were no promotions. Everyone paid the same price. A discount was unheard of.
     
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    Originally Posted By Hans Reinhardt

    Yep, and that's what I said previously. It's very likely that very very few people of the millions that visit DLR each year are actually paying the full one day admission price into DL or DCA. Almost all the ticket media is discounted, and lately it seems that there are even discounts on top of the discounts.

    Case in point: the local supermarkets here (SF Bay Area) routinely sell five day parkhopper tickets for the price of a three day ticket - which, of course, is already discounted per day from the single day one park admission.
     
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    Originally Posted By SleepingBeauty82

    I was laying in bed last night thinking about the price of the APs. If they go too much higher, I'm not sure I'll be able to convince the DF to buy one with me any more. Kinda sad.
     
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    Originally Posted By di-tard4life

    awwwww poor sleeping buety....

    well i guess we will just have to find some rich sugar daddies that will buy our passess for us!! lol
     
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    Originally Posted By SleepingBeauty82

    Yeah I mean he's got plenty of money but with car payments, student loans to pay off, and the fact that he's not really the Disneyland fan (I am) I don't know about next year...
     
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    Originally Posted By di-tard4life

    aww well u can always go with me..im renewing mine in october... that is when my bday is.. lol lol
     
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    Originally Posted By pitapan16

    Who is more "poor," the guy that makes $8 an hour and keeps 10% or the guy who makes $80 an hour and spends more than he makes? My brother is the "poor" guy who makes $8 an hour but consistently keeps a share for himself, to wisely invest for his family and he. In fact, my brother has found that he is no longer "poor," but increasingly wealthier in money and time.As a matter of fact he is enjoying the Neverland Ranch and Disneyland right now.
     

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